Responsibilities

• Orchestrate integrated campaign and GTM strategies across Site, CRM, Social, Paid Media, and emerging platforms
• Develop strategic and creative briefs rooted in audience insight and clear communication frameworks
• Align brand, product, and performance objectives within cohesive campaign maps
• Support launch planning and investment strategies with audience-led activation ideas
• Collaborate on audience segmentation and persona development grounded in behavioral, attitudinal, and value-based signals
• Identify high-potential growth cohorts and expansion opportunities across products, markets, and channels
• Translate audience data into clear implications for messaging, targeting, personalization, and channel strategy
• Build scalable audience frameworks using syndicated tools (GWI, EPC, Pulsar) and internal data sources
• Partner with Media, CRM, Creative, and Social to ensure audience strategy is fully integrated into channel planning and activation
• Synthesize primary research, cultural signals, and behavioral analytics into actionable strategic frameworks

Requirements

• 10+ years in strategy roles within agency, consultancy, or in-house marketing organizations
• Expertise in audience segmentation, research synthesis, and insight development
• Proven experience building integrated, cross-channel GTM strategies
• Strong analytical rigor paired with abstract problem-solving capability
• Demonstrated ability to translate consumer insight into measurable business growth
• Excellent storytelling and presentation skills with executive presence
• Experience managing and mentoring junior strategists
• Change-agent mindset with curiosity about emerging tools, technologies, and evolving consumer behavior

Benefits

• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• - Business Resource Groups that support multiple affinities and alliances