Responsibilities

• The Role: come join a highly collaborative team focused on enhancing the impact of marketing programs designed to reach and engage Fidelity’s institutional investor audience.
• As Director, Institutional Segment Marketing, you will be a key member of the Institutional Client Group (ICG) segment marketing team, contributing in three primary ways: (1) partner with business and marketing leaders to define and execute annual marketing strategies aligned to key business priorities; (2) build deep expertise in the institutional investor landscape and serve as a strong advocate for segment priorities within the broader marketing organization; and (3) design and deliver integrated, omni-channel campaigns that promote relevant investment products and solutions to targeted client segments.
• This is a fast-paced, high-visibility role offering the opportunity to work across multiple teams within Fidelity Institutional and Fidelity Asset Management, driving meaningful outcomes for the business.
• The Director, Institutional Segment Marketing will manage several projects simultaneously, balancing competing priorities and coordinating with many internal stakeholders.
• This role requires establishing ongoing working relationships with the sales team, relationship managers, marketing peers and cross-functional business partners to ensure successful, on time and on budget delivery of marketing programs.
• In this role, you will: Develop and deliver marketing programs aligns with key business initiatives and goals.
• Work with distribution team leaders, marketing peers, meetings and events, and other groups to optimize our industry event presence to get the most value from our sponsorship dollars.
• Be a critical connection point with our client-facing teams, providing regular marketing updates.
• Share trends and best practices to influence segment strategy, including industry and marketplace data.

Requirements

• Bachelors or equivalent with 8-10 plus years of experience in marketing, strategy, or client engagement within asset management, financial services, or a related institutional environment (institutional investor market experience a plus)
• Demonstrated experience leading integrated marketing strategies across content, paid media, email, digital, and events.
• Strong communication and presentation skills, with the ability to translate complex concepts into clear, compelling narratives.
• Ability to take initiative and operate effectively in a highly matrixed organization.

Benefits

• We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.