Director, Institutional Segment Marketing

Boston, MA (On-site)

$103K/yr – $211K/yrDirector/Executive8+ years expFull time

Posted 5 days ago

Job Summary

Own the design and delivery of marketing programs aligned with key business initiatives, coordinating with distribution, meetings and events teams, and client-facing groups to ensure maximum sponsorship value.

Lead integrated marketing strategies across content, paid media, email, digital, and events.
Provide regular marketing updates to client-facing teams and share industry trends to influence segment strategy.
Collaborate across groups to optimize industry event presence and sponsorship ROI.

Job Description

Responsibilities

Develop and deliver marketing programs aligns with key business initiatives and goals.
Work with distribution team leaders, marketing peers, meetings and events, and other groups to optimize our industry event presence to get the most value from our sponsorship dollars.
Be a critical connection point with our client-facing teams, providing regular marketing updates.
Share trends and best practices to influence segment strategy, including industry and marketplace data.

Requirements

Bachelors or equivalent with 8-10 plus years of experience in marketing, strategy, or client engagement within asset management, financial services, or a related institutional environment (institutional investor market experience a plus)
Demonstrated experience leading integrated marketing strategies across content, paid media, email, digital, and events.
Strong communication and presentation skills, with the ability to translate complex concepts into clear, compelling narratives.
Ability to take initiative and operate effectively in a highly matrixed organization.

Benefits

comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.

Fidelity Investments

4.2 Glassdoor

Fidelity’s mission is to strengthen the financial well-being of our customers and deliver better outcomes for the clients and businesses we serve. Fidelity’s strength comes from the scale of our diversified, market-leading financial services businesses that serve individuals, families, employers, wealth management firms, and institutions. With assets under administration of $15.0 trillion, including discretionary assets of $5.9 trillion as of March 31, 2025, we focus on meeting the unique needs of a broad and growing customer base. Privately held for 78 years, Fidelity employs more than 77,000 associates across the United States, Ireland, and India. For our Terms and Conditions, please visit http://go.fidelity.com/LIterms

Founded in 1946

Boston, MA, US

82K employees (2,556 in marketing)

www.fidelity.com

83% recommend to a friend

89% CEO approval