Director, Insights & Intelligence - Burson

Responsibilities

• Develop strategic insights that inform communications, marketing, and reputation-driven campaigns.
• Translate data into clear narratives and recommendations for senior client stakeholders.
• Proactively deep dive into data to inform and steer critical decision making, as well as work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion for the team to deliver data-led findings in a 2 way that makes sense for each brand.
• Monitor, track, and evaluate earned and owned organic campaign performance analytics, based on client KPIs, targets and baselines.
• Identify trends, cultural signals, and audience behaviors.
• Oversee social listening programs using tools such as Brandwatch, Sprinklr, and similar platforms ensuring data integrity and methodological rigor.
• Help identify opportunities to expand existing client engagements through social listening, analytics, and intelligence-led solutions.
• Mentor and develop junior team members, providing guidance on methodologies, insight development, and client delivery.
• Serve as a thought partner to account teams and clients, helping shape strategic recommendations and best practices across engagements.
• Apply AI capabilities to enhance insight generation, trend detection, and forecasting while helping to evolve Burson’s AI-enabled analytics and intelligence approaches.

Requirements

• 6-7+ years of experience in analytics, insights, or intelligence roles working within or for the PR, Communications, or Advertising industry, with a deep understanding of its unique data landscapes, client demands, and strategic challenges.
• Strong background in social media analytics and social listening.
• Exceptional understanding of social listening, particularly with experience using Sprinklr for analytics, in addition to other Boolean Language and platforms, like Brandwatch, Meltwater, etc.
• Proven ability to translate data into strategic insights.
• Experience with generative AI models and integrating AI into operational workflows.
• Client-facing communication skills, with a track record of translating complex technical concepts into clear, concise, and impactful business recommendations for senior stakeholders.
• Proven ability to manage multiple projects concurrently, prioritize effectively, and drive results in a fast-paced environment.
• Experience leading and mentoring junior team members, with a track record of fostering team development and delivering high-quality client work.
• Excellent storytelling and presentation skills.
• Detail-oriented while keeping sight of bigger picture/trends; intellectually curious.

Benefits

• We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome