Director, Insights & Intelligence - Burson

Atlanta, GA (Hybrid)

$60K/yr – $140K/yrDirector/Executive7+ years expFull time

Posted 2 days ago

Job Summary

Own and translate analytics insights for PR/Communications/Advertising clients, lead social listening programs, and mentor junior analysts across multiple concurrent projects.

  • Translate data into strategic recommendations for senior stakeholders across fast-paced client environments
  • Guide social listening efforts using Sprinklr and other tools to uncover actionable insights

Job Description

Requirements

  • 6-7+ years of experience in analytics, insights, or intelligence roles working within or for the PR, Communications, or Advertising industry, with a deep understanding of its unique data landscapes, client demands, and strategic challenges.
  • Strong background in social media analytics and social listening.
  • Exceptional understanding of social listening, particularly with experience using Sprinklr for analytics, in addition to other Boolean Language and platforms, like Brandwatch, Meltwater, etc.
  • Proven ability to translate data into strategic insights.
  • Experience with generative AI models and integrating AI into operational workflows.
  • Client-facing communication skills, with a track record of translating complex technical concepts into clear, concise, and impactful business recommendations for senior stakeholders.
  • Proven ability to manage multiple projects concurrently, prioritize effectively, and drive results in a fast-paced environment.
  • Experience leading and mentoring junior team members, with a track record of fostering team development and delivering high-quality client work.
  • Excellent storytelling and presentation skills.
  • Detail-oriented while keeping sight of bigger picture/trends; intellectually curious.

Benefits

  • We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome .
  • Our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent.
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Burson

Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.

New York, New York, US
3.6K employees (764 in marketing)

Salaries

Posted range

$60K/yr – $140K/yr

Taken straight from the job posting.

Competitive Intelligence median pay in the United States

$118K/yr

Most pay falls between $100K and $178K. Based on 21 salaries.

See all Burson salaries

Traffic Signals

Monthly Visitors
92.5K
Traffic Source Mix
Search
40.5%
Direct
44.5%
Referral
8.4%
Social
5%
Paid
1.2%

Headcount Trend

Current headcount: ~3.7K

News about Burson

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Director, Insights & Intelligence - Burson

Burson · Atlanta, GA · Hybrid