Responsibilities

• Lead product marketing and drive innovation pipeline across categories inclusive of color cosmetics, skin, hair etc. Through building segments and franchises by leveraging insights and analytics to support strategic direction and priorities, including focus on fast-growing categories, hero products and emerging trends.
• Assist in the development of 3-year innovation strategy that addresses business and retailer objectives.
• Determine new market opportunities for products based on market data, consumer insights, social listening, and emerging trends.
• Lead market analysis to determine success factors in product category (messaging, visuals, claims) for new and existing products.
• Infuse compelling storytelling to new product launches.
• Attend quarterly innovation sessions for strategic calendar planning.
• Lead weekly Cross Functional meetings, responsible for monitoring new launch forecasts with Planning and Sales teams.
• Responsible for executing new product innovation briefs with manager support and in partnership with Product Development team outlining strategies, positioning, target claims, key ingredients, SRP, packaging detail, formula detail.
• Responsible for recommending and setting pricing structure for new product innovation based on positioning and competitive landscape.
• Partner with Product Development on ingredients, product formats, breakthrough innovation ideas, review and approval of formula submissions, clinical and consumer testing parameters for product claims.

Requirements

• Bachelor’s degree, MBA or advanced degree preferred.
• 10+ years of work experience in innovation product marketing (5+ years specific to beauty categories with a deep understanding of ingredients and market dynamics)
• Proven consumer product marketing experience, having led entire product development cycle from concept to market introduction.
• Demonstrated ability to think strategically and to translate conceptual initiatives into detailed marketing plans with the support of multiple internal teams.
• Strong understanding of beauty category and mass market landscape is desired with expertise of customer-driven marketing strategies.
• Thrives in fast-paced and ever-changing environment, flexible with the ability to manage conflicting priorities.
• A proven and successful people-management and leadership track record.
• A strategic thinker and team player.
• Organized and detail oriented with a strong ability to manage multiple projects simultaneously.
• Excellent written, verbal and presentation communication skills.

Benefits

• In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off.