Responsibilities

• As a strategic leader, you will dream up creative, multi-pronged paid and earned influencer campaigns that drive brand awareness, engagement and conversion for our clients across different industries.
• You’ll advise clients on short and long-term strategy, manage expectations and set goals, timelines, and deliverables.
• Maintain consistent knowledge of client affairs, generating original ideas to amplify their efforts through influencer marketing
• Originate creative and ownable campaign concepts that earn shares beyond the paid spend and create virtual “watercooler” conversation
• Reverse engineer virality; demonstrate clear understanding of what poses campaigns for maximum talkability
• Collaborate with the PR and Experiential teams to create integrated campaigns that deliver on client objectives
• Deliver outstanding results that prove meaningful to clients and drive repeat business for the agency
• You will identify, outreach, negotiate, contract and lead the overall management and execution of paid and earned influencer programming across tiers of influencers and within a variety of platforms (Instagram, TikTok, YouTube, etc.)
• You will manage budgets ensuring cost-effectiveness and a strong ROI
• You’ll report on campaign KPIs and performance providing actionable data-based insights and recommendations to clients