Director, Influencer Marketing (Hybrid Role - New York)

Responsibilities

• Define and execute the global influencer strategy across all platforms to drive engagement, advocacy, and revenue growth
• Build a multi-tiered creator ecosystem spanning VIP, macro, micro, and professional brand advocates
• Lead end-to-end planning and execution of high-impact campaigns that boost cultural relevance and commercial conversion
• Develop platform-specific creator content strategies optimized for organic reach and paid amplification
• Manage influencer and agency partnerships to secure long-term brand advocacy and key voices for major product launches
• Collaborate with cross-functional and regional leads to align influencer initiatives with commercial goals and retail demand
• Partner with Paid Media teams to seamlessly integrate influencer content into performance channels, driving conversion
• Oversee affiliate influencer programs, maximizing contract spend, commission structures, and overall ROI
• Scale influencer strategies across emerging channels, mapping audience segments to cultural triggers and trends
• Ensure global campaign alignment while empowering local teams with tailored regional execution strategies

Requirements

• 10+ years of progressive industry experience, including at least 5 years dedicated strictly to Influencer Marketing leadership
• Deep-seated passion for prestige beauty and haircare innovation
• Proven ability to cultivate authentic relationships and engage key stakeholders across the creator community
• Extensive portfolio of successful influencer initiatives and an established network with top talent and management agencies
• Demonstrated success scaling affiliate programs across platforms such as ShopMy, LTK, and leading affiliate networks
• Strong critical thinking and problem-solving skills, with a track record of building operational frameworks to execute strategy seamlessly
• Highly collaborative leader with exceptional relationship-building capabilities, adept at inspiring cross-functional alignment and championing creator programs internally
• Proactive, entrepreneurial mindset with the agility to thrive and drive impact in a fast-paced environment
• Analytical and business-minded, skilled in translating complex performance metrics into actionable optimizations
• Proven leadership capabilities in mentoring, developing, and managing high-performing teams

Benefits

• Competitive compensation
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
• Our culture has an "attitude of gratitude" and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
• Products: Twenty (20) free products per year, plus a friends and family discount
• Our Commitment to Diversity, Equity, and Inclusion: Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.