Director, Influencer Marketing (Consumer)

Responsibilities

• Ideate, build, and execute multi-faceted influencer campaigns (from one-off activations to long-term relationship-based programs) across industries from sports, tech, real estate, health to fashion, beauty, wellness, lifestyle and more
• Develop client-facing strategies and social media reports on campaign and influencer performance. Present results and optimize future campaigns based on insights
• Collaborate with PR and integrated teams to create influencer strategies aligned with brand messaging and campaign storytelling across channels
• Connect online and offline efforts, leveraging digital campaigns to drive real-world action. Strong understanding of the interplay between brand, media, and audience
• Oversee influencer casting, negotiation, contracting, and content management. Deliver top-tier client service through clear communication, data-driven recommendations, and proactive relationship management
• Stay ahead of emerging platforms (Instagram, TikTok, Twitch, Discord, YouTube, Facebook, Twitter, Snapchat, etc.), technologies, influencers, and trends
• Foster positive relationships between clients, influencers, and consumers
• Build and maintain strong influencer partnerships to create authentic, engaging branded content. Manage outreach, budgets, and negotiations
• Support new business development by fielding calls, drafting scopes of work, and contributing to proposals
• Act as agency liaison with major social platforms, digital influencers, and partner agencies

Requirements

• 5-7 years of relevant experience in influencer marketing, social media and/or PR with a demonstrated track record of success
• Demonstrated ability to think through communication strategies and deliver tangible results
• Strong client management experience, serving as a trusted senior advisor, managing complex stakeholder relationships and providing strategic counsel from campaign development through execution
• Understanding of the current social / digital as well as activation landscape and the unique advocacy strategies across platforms
• Experience working within highly matrixed organizations, collaborating across multiple teams, disciplines and client verticals to align priorities and deliver integrated influencer programs
• Deep knowledge of emerging trends and talent, with a finger on the pulse of what is relevant in our culture and societies today
• Expertise in both organic and paid advocacy strategies
• Experience leading the execution of influencer programs across activations, including events, creator mailers and gifting, and paid influencer campaigns, from concept and talent selection through execution and amplification
• Ability to be detail-oriented, manage multiple clients and meet deadlines while also keeping the bigger picture in mind
• Experience with daily management of junior level staff members as well as management up to senior executive