Director of Influencer Marketing - Americas

Responsibilities

• Develop and implement regional influencer strategy and approach for Huda Beauty across micros, mid tier, macro and celeb level influencers for both short term and long term partnerships.
• Identify new talent and influencers across new demographics and markets while continue to nurture existing influencer community while looking to
• Collaborate with Global Marketing to ensure brand equity and storytelling are consistent, while developing and modifying plans based on regional needs.
• Strong collaboration with other departments (Brand, Agencies, E-commerce) to drive overall business needs and keeping teams up to speed on support that can be expected
• Manage, plan & execute invite lists for regional and global events. Monitor performance and KPIs during and post activations
• Work in partnership with Global teams to scale and evolve influencer seeding strategy, including lifestyle, wellness and “fragheads”
• Lead and drive PR strategy in partenership with agency to ensure brand is top of mind and relevant across the editor community
• Develop and manage the Influencer marketing budget, ensuring cost-effective strategies
• Lead paid partnerships. Negotiate contracts and partnerships with influencers, ensuring briefs and deliverables are strategically aligned and KPIs achieved.
• Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and platform updates

Requirements

• Bachelor’s degree
• 10+ years of influencer or related marketing experience
• At least 4 years’ experience in identifying, engaging, and working with celebrity, micro-influencers and editors.
• Proven track record of successful campaigns in the beauty or fragrance space and existing relationships with influencers or talent managers
• Passion for building relationships and connecting with people
• Exceptional written communication skills with keen attention to detail
• Experience developing, executing and refining social and influencer strategies
• Has a strong understanding of different social platforms and what content would perform best on each platform, content best practices, and organic/paid rights & usage
• Obsessed with pop culture, social media, and a natural story-teller
• Passionate about beauty with an intense desire to learn and explore ways to innovate in those areas

Benefits

• Monthly “Self-Love Days” – at company discretion
• 401(k) matching contributions
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Hybrid working schedules (home & office)
• Quarterly product gifting