Responsibilities

• Strategic Leadership: Develop and evolve influencer strategies that align with broader client business objectives, bringing a POV on where the creator economy is headed and how clients can stay ahead.
• Campaign Oversight & Execution: Help lead day-to-day execution of influencer campaigns including brief development, contract negotiation, content approvals, timeline management, and performance tracking
• Creator Partnerships: Research, vet, and build relationships with creators based on strategy, audience alignment, content quality, and performance metrics
• Platform Expertise: Use deep knowledge of social platforms (Instagram, TikTok, YouTube) and their backend systems to evaluate creator performance and optimize strategy
• Quality Management: Ensure high-quality client outputs by managing material reviews and verifying all content follows client, legal, and brand guidelines
• Creative Collaboration: Work with planning, creative, and digital teams to bring integrated campaigns to life
• Client Partnership: Manage day-to-day client relationships and real-time communications, and provide counsel on creator trends and cultural moments
• Performance Insights: Track campaign performance and translate data into actionable insights
• Team Mentorship: Help develop and oversee junior team members on influencer best practices and content strategy
• Budget Support: Manage budgets, billing, and reporting for influencer programming to keep projects on track

Requirements

• Bachelor's degree in marketing, communications, or related field
• 7-10 years of experience in influencer marketing, social media, or digital marketing (agency experience or client-facing relationship management is a plus)
• A track record of building and scaling influencer programs, not just executing them
• Experience managing or mentoring a team
• Experience presenting to senior client stakeholders or C-suite executives
• Strong understanding of creator partnerships across Instagram, TikTok, YouTube, and emerging platforms
• Deep platform knowledge—backend systems, performance metrics, and what makes influencer programs successful
• Experience with influencer platforms like CreatorIQ or Tagger/Sprout Social
• Contract negotiation experience and knowledge of FTC compliance and content rights
• Exceptional attention to detail and ability to manage multiple campaigns simultaneously
• Ability to work quickly and efficiently without sacrificing quality
• Excellent communication skills for clients and creators
• Strong research, vetting, and multitasking abilities
• Passion for internet culture, creators, and what makes content go viral—with a pulse on emerging trends and creative ideas that push boundaries