Responsibilities

• Own the integrated influencer, creator affiliate, ambassador, and affiliate strategy across DTC, Amazon, and TikTok Shop.
• Deliver against creator-driven revenue commitments across the channel portfolio, with monthly forecasting, pacing, and joint budget submission.
• Build and maintain a two-stage operating funnel—broad discovery and proactive recruiting at Stage 1, concentrated depth partnerships with graduated winners at Stage 2—across all three channels.
• Lead cross-channel platform consolidation, rationalizing the affiliate stack toward a focused set of strategic partners.
• Lead and develop a multi-channel team spanning DTC, Amazon affiliate, and TikTok creator disciplines with shared creator economics and operating standards.
• Set the operating cadence—weekly pipeline reviews, monthly performance reporting, and quarterly program audits.
• Coach team members as they develop dual capability in creator recruiting and depth-partner community nurturing.
• Own tiered commission structures, gifting budgets, contract standards, usage rights, and FTC compliance across all active creator and affiliate partnerships.
• Standardize creator scoring, graduation criteria from broad recruiting to depth nurture, and ambassador-tier qualifications across channels.
• Manage platform spend and consolidation across the affiliate stack and existing managed-service partners.
• Drive creator-led content systematically into the paid program—Spark Ads on Meta, GMV Max on TikTok, Amazon Sponsored Brand creative—with measurable performance lift versus brand-produced creative.
• Partner with the Paid Media team on cross-channel paid efficiency and creative pool curation.
• Coordinate with the Creative team on usage rights, asset routing, and brand voice consistency across creator output.
• Monitor cross-channel creator and affiliate KPIs—revenue contribution, activation rates, content velocity, GMV per creator, LTV of creator-acquired customers, FTC compliance, and partner retention.
• Deliver monthly performance reporting integrated into the leadership cadence, with quarterly strategic recommendations.
• Identify opportunities to consolidate platforms, optimize commission economics, and concentrate investment in power-law winners.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in influencer, affiliate, or creator commerce marketing, with demonstrated cross-channel scope.
• Proven track record delivering against creator-driven revenue or affiliate revenue targets.
• Experience managing tiered commission structures, creator contracts, and FTC compliance at scale.
• Prior people-management experience leading multi-disciplinary teams.

Preferred

• TikTok Shop experience, Amazon affiliate / Creator Connections, and DTC affiliate/publisher relationships (ideally)

Benefits

• Paid time off that increases with tenure at the company, giving you time to relax, recharge, and reset.
• 15 days of a flexible holiday schedule so you can celebrate what matters to you
• Medical insurance with 50% of premiums covered
• 401(k) with company match up to 4% to invest in your future
• Continued education opportunities to keep your skills sharp
• Holiday and birthday gifts—we celebrate our people
• A collaborative, high-energy environment where ideas become action
• Real room to grow as we scale