Responsibilities

• Overseeing the development and execution of comprehensive multi-channel marketing strategies for Industries, and Tax, Audit, and Advisory service lines.
• Defining and articulating compelling industry value propositions that resonate with target audiences and differentiate the firm in the marketplace, founding in the brand messaging of the firm.
• Leading cross-functional planning to ensure alignment between marketing initiatives and business growth objectives.
• Owning the strategy and accountability around the execution of account-based marketing initiatives, ensuring alignment with industry growth and business objectives.
• Collaborating closely with practice leaders to identify key accounts and oversee the developments of multi-channel marketing plans strategized and executed by industry marketing team.
• Implementing ABM programs leveraging digital campaigns, content, and thought leadership to deepen engagement and advance the pipeline.
• Utilizing AI-driven insights, market intelligence, and analytics to prioritize accounts, optimize engagement, and measure program impact.
• Establishing and monitoring KPIs, providing actionable reporting to the CMO and CGO.
• Being a thought partner and drive the strategy and accountability around thought leadership initiatives, including content creation, speaking opportunities, and research reports that position the firm as a trusted advisor.
• Working collaboratively with the Thought Leadership Marketing leader

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 10+ years of progressive experience in marketing leading teams and managing cross-functional initiatives, with a focus on professional services or B2B growth marketing.
• Expertise in marketing strategy, campaign management, ABM, thought leadership, and market intelligence.
• Strong analytical skills with experience using AI-driven tools and marketing analytics platforms.
• Exceptional communication, collaboration, and leadership skills with the ability to influence senior stakeholders.
• Demonstrated ability to drive growth through innovative marketing strategies in complex industries.
• Strategic thinking and business acumen
• Data-driven decision-making
• Leadership and talent development
• Market insights and competitive awareness

Preferred

• MBA preferred.

Benefits

• competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. Final offer amounts are based on multiple factors such as the specific role, hiring location, as well as the individual’s skills, experience, and qualifications.