Director of Industry Marketing, Financial Services

Irving, TX (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Drive vertical GTM and messaging for TrendAI Vision One in cybersecurity, focusing on regulated industries and cross-regional alignment.

  • Own vertical GTM, audience definition, and buyer journey for assigned segments.
  • Must-have: 5+ years in cybersecurity, enterprise SaaS, or platform software.
  • Standout: Strong cross-functional alignment across global and regional teams.

Job Description

Responsibilities

  • Develop compelling, industry-specific value propositions that map customer pain points to TrendAI™ Vision One platform capabilities.
  • Tailor messaging by vertical to strengthen differentiation that resonate with customer priorities, regulatory drivers, and security maturity levels.
  • Ensure vertical messaging is consistent globally while adaptable to regional nuances.
  • Build and execute comprehensive GTM strategies for assigned vertical, including audience definition, buyer journey mapping, competitive positioning, and key industry motions.
  • Partner with global and regional sales leaders to operationalize vertical plays, foster alignment, and measure business impact.
  • Create high-quality vertical content including industry web pages, playbooks, presentations, whitepapers, customer stories, webinar content, and demand generation assets.
  • Collaborate with campaign and content teams to package platform capabilities into compelling industry stories and use cases.
  • Build targeted enablement assets-pitch decks, talk tracks, battlecards, objection handling, use-case briefs-tailored to each vertical to improve confidence and consistency when engaging vertical buyers.
  • Conduct ongoing research into vertical-specific regulations, competitive dynamics, trends, and customer needs.
  • Translate insights into concrete recommendations for sales, marketing, and product teams.

Requirements

  • 5+ years in cybersecurity, enterprise SaaS, or platform software
  • Product marketing, vertical marketing, or GTM strategy experience strongly preferred
  • Experience with regulated or complex industries (public sector, financial services, healthcare, manufacturing, etc.) ideal
  • Industry Acumen: Ability to quickly understand industry-specific challenges, regulatory pressures, and operational environments
  • Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences—customers, analysts, executives, partners, and sellers
  • Collaboration: Proven ability to influence and align cross-functional and cross-regional teams
  • Customer-Centric Mindset: Passion for understanding industry-specific customer problems and translating them into clear solution narratives
  • Project Management: Strong organizational skills and ability to manage multiple workstreams across global teams
  • Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data-informed GTM strategies
  • Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI's vertical relevance

Preferred

  • Experience with regulated or complex industries (public sector, financial services, healthcare, etc.) ideal
  • Highly collaborative, insights-driven, and comfortable navigating ambiguity in a fast-paced environment

Benefits

  • Comprehensive health benefits and paid time off package
  • Pre-partum, maternity, parental, medical leave and adoption assistance
  • Mental Health Wellness Program & Annual Wellness Incentive
  • 401(k) with company match
  • Pet Insurance
  • Collaborative and innovative culture
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Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.Fueled by decades of security expertise and relentless innovation, Trend leverages the full power of AI to protect over 500,000 enterprises and millions of individuals across clouds, networks, endpoints, and devices.At the core of this protection is Trend Vision OneTM, the only AI-powered enterprise cybersecurity platform that centralizes cyber risk exposure management and security operations, delivering robust layered protection across on-premises, hybrid, and multi-cloud environments.This platform is fueled by world-class threat intelligence and insights that help defend organizations from hundreds of millions of threats every day.With 7,000 employees across 70 countries, Trend empowers security leaders to stay ahead of threats, driving proactive security outcomes across the entire attack surface. This includes critical environments like AWS, Google, Microsoft, and NVIDIA.Proactive security starts here.

Founded in 1996
JPN
7.9K employees (456 in marketing)