Responsibilities

• Turn business goals into acquisition, conversion, activation, retention, and revenue strategies.
• Review funnel performance and determine where budget, messaging, creative, channels, or resources need to shift.
• Develop and test audiences, offers, campaigns, landing pages, pricing, messaging, and acquisition strategies.
• Dig into CAC, conversion, activation, churn, retention, LTV, and customer behavior to determine what happens next.
• Partner with Product to translate new capabilities into customer-facing value and bring customer insights back into the product roadmap.
• Build lifecycle strategies across nurture, onboarding, activation, engagement, retention, win-back, referral, and advocacy.
• Talk to customers, study their behavior, and turn those insights into stronger Marketing and Product decisions.
• Partner with our ESA team to turn funding opportunities into scalable customer-acquisition strategies.
• Build strong briefs and guide our shared creative, content, digital, lifecycle, web, and production resources.
• Experiment continually across channels, audiences, creative, messaging, and offers.

Requirements

• 7+ years of progressive B2C Marketing, Growth, or related experience with meaningful ownership of acquisition, revenue, or measurable growth outcomes.
• Demonstrated experience building or scaling a consumer acquisition engine.
• Strong understanding of recurring-revenue businesses such as subscription, SaaS, membership, DTC, marketplaces, or similar consumer models.
• Broad fluency across performance marketing, lifecycle/CRM, brand, content, web, CRO, customer research, analytics, and experimentation.
• Deep enough knowledge of performance marketing and customer-acquisition funnels to diagnose performance and challenge strategy.
• Experience managing meaningful marketing budgets and making investment decisions based on performance.
• Strong understanding of CAC, LTV, conversion, activation, retention, churn, and payback.
• Experience developing positioning, messaging, offers, campaigns, and go-to-market strategies.
• Experience partnering closely with Product and using customer insights to influence decisions.
• Strong business judgment and the ability to translate customer behavior and performance data into action.

Preferred

• Consumer EdTech
• Homeschool or family-focused consumer brands
• ESA or educational-funding programs
• Consumer SaaS or subscription businesses
• Influencer or creator marketing
• Community-led growth
• Referral and advocacy programs
• Taking a consumer product from early stage to meaningful scale

Benefits

• A competitive total compensation package, including medical, dental, vision, and voluntary benefits
• Well-being that works for real life—from an on-site gym, virtual wellness programs, and wellness coaching to flexible work options for select roles, because your well-being fuels your brilliance
• Unlimited PTO for salaried roles and “life happens” days when you need flexibility
• A fully paid holiday week off at Christmas, so you can truly rest, reset, and reconnect
• Recognition and rewards that celebrate birthdays, meaningful anniversary milestones, and community service hours that let you give back
• Quarterly Town Halls that keep communication transparent, honest, and human
• Annual social events and traditions we genuinely look forward to—like Halloween celebrations, Wellness Fairs, and other moments that bring our community together
• We're intentional about building a workplace where people feel valued, connected, and empowered to thrive—at work and beyond.