Director of Homeschool Marketing at 95 Percent Group | USA

95 Percent Group

Director of Homeschool Marketing

USA (Unknown)

Salary Not AvailableDirector/Executive7+ years exp

Posted 4 months ago

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Job Summary

Lead All About Learning Press' marketing strategy and growth across DTC homeschool channels, with a focus on multi‑channel demand, brand authority, and affiliate growth.

Own multi-channel strategy and budget to drive awareness and revenue.
Must-have: 7+ years in DTC homeschool marketing with eCommerce/wholesale.
Standout: Leadership of a small marketing team and cross-functional collaboration with SVPs.

Job Description

Responsibilities

Strategic Leadership: Partner closely with stakeholders—including the SVP of Homeschool and SVP of Marketing—to develop and support AALP’s strategic growth objectives.
Create the annual marketing strategy and budget aligned with business goals, increasing awareness, generating demand, and driving revenue across both eCommerce and wholesale channels.
Build and maintain a deep understanding of homeschool buyer personas to inform a multi‑channel campaign strategy across key customer segments.
Brand & Content Development: Oversee the development of competitive, thought‑leadership content that positions AALP as the clear authority in the homeschool curriculum market.
Develop and implement a brand identity strategy, including brand guidelines, messaging, and creative standards across all internal and external touchpoints.
Channel & Partner Management: Lead a network of external partners including digital marketing agencies, PR/communications, content creators, designers, and thought‑leadership consultants.
Collaborate with the affiliate marketing manager to grow affiliate revenue by increasing affiliate participation and expanding marketing resources.
Monitor homeschool market trends and competitor activity to strengthen AALP’s competitive advantage.
Performance Management: Establish marketing KPIs and implement measurement processes to consistently evaluate results.
Use a “test and learn” approach to optimize performance across all channels.

Requirements

7+ years of DTC homeschool curriculum marketing experience, including eCommerce and wholesale channels, with progressive responsibility.
Strong understanding of the homeschool market, including competitive landscape, buyer personas, and state‑level funding sources.
Proven experience creating multi‑channel marketing campaigns with a strong emphasis on digital marketing to drive eCommerce revenue at national and state levels.
Experience managing or partnering with affiliate marketing programs, including program growth and asset development.
Ambitious growth mindset, strong problem‑solving skills, and a preference for cross‑functional collaboration.
Excellent written and verbal communication skills and the ability to present and advocate for new ideas.
Highly detail‑oriented with strong project‑management skills and comfort in a fast‑paced environment.
Proficiency in marketing technology tools, including HubSpot (required), CRM systems, eCommerce platforms (WooCommerce preferred), CMS (WordPress preferred), AI tools (Liminal, Copilot, etc.), Microsoft Office and project‑management software.
Bachelor’s degree in marketing, communications, or a related field.

95 Percent Group

95 Percent Group is an education company whose mission is to build on the science of reading to empower teachers—supplying the knowledge, resources, and support they need—to develop strong readers.

Founded in 2005

Lincolnshire, Illinois, USA

211 employees (22 in marketing)

www.95percentgroup.com