Responsibilities

• Set clear direction for the Campaign Orchestration team, partnering with the Suite Lead of Campaign Orchestration to ensure priorities are aligned with business priorities and team goals
• Serve as a CXO liaison across brand teams, navigating campaigns end-to-end by coordinating across CXO teams – from briefing, content creation, and reviews / approvals through activation across personal and nonpersonal channels
• Translate business priorities into clear priorities, scope and success measures for the team
• Provide input into CXO omnichannel and digital capabilities (tech stack, investment needs) , leveraging campaign and orchestration insights to inform roadmap decisions
• Leads customer engagement strategy across digital and personal channels, including branded, non-branded, and unbranded, defining channel mix, audience targeting, and campaign planning, ensuring alignment with overall omnichannel strategy and marketing priorities
• Lead media activation and performance oversight, including operationalizing search, managing buying across channels, coordinating tentpole campaigns, and partnering with analytics and omnichannel teams on measurement (e.g., MMA, social listening, IQVIA) to operationalize campaign effectiveness
• Act as the navigator across CXO capabilities , embedding brand context to align teams and ensure cohesive end-to-end orchestration
• Oversee delivery of end‑to‑end orchestration and execution of integrated, omnichannel campaigns across franchises
• Establish structured intake and prioritization processes to ensure orchestration needs are consistently defined, evaluated, and aligned to global and franchise objectives
• Drive adoption of centralized orchestration standards using campaign and media analytics, including next-best-action and integrated campaign planning approaches, to improve cross-channel coordination and reduce fragmented, manual campaign execution across franchises

Requirements

• Bachelor’s degree in business, healthcare, technology, or related field
• 10+ years of experience in campaign orchestration, omnichannel marketing, customer engagement, or related commercial capabilities within a pharmaceutical organization
• 6-8 years of experience leading people, including managing and developing high-performing teams and driving accountability across functions
• Demonstrated experience leading teams that include Senior Managers, Associate Directors, or equivalent roles, with accountability for team performance, development, and outcomes
• Demonstrated ability to translate strategies into omnichannel engagement plans and coordinate execution
• Deep understanding of journey orchestration platforms, marketing automation systems, and engagement decisioning tools
• Strong analytical skills to measure campaign performance, accelerate experimentation cycles, and optimize customer response rates across marketing, field, and third-party channels
• Familiarity with MLR review platforms, AI-enabled review systems, and regulated content governance workflows
• Experience leading and developing a high-performing team, including resource planning, performance management, and talent development to support evolving business needs
• Strong understanding of campaign and media analytics and ability to translate insights into actionable improvements across campaigns

Preferred

• Advanced degree (MBA or relevant graduate degree) preferred
• Experience in healthcare, pharmaceutical, or other highly regulated industries preferred
• Experience working in rare disease or specialty brands, with strong understanding of unique stakeholder dynamics

Benefits

• medical, dental and vision insurance
• 401k retirement savings plan
• flexible paid vacation