Director, HCP US Marketing at Ascendis Pharma | Princeton, NJ | $225K/yr – $245K/yr

Director, HCP US Marketing

Princeton, NJ (On-site)

$225K/yr – $245K/yrDirector/Executive10+ years expFull time

Posted 5 months ago

Job Summary

Lead HCP marketing strategy and omnichannel execution for a regulated pharma brand, aligning with brand objectives and stakeholder inputs.

Own HCP strategy, field force messaging, and omnichannel campaigns.
Must-have: 10+ years pharma marketing with HCP leadership.
Standout: Cross-functional influence and compliance-enabled innovation.

Job Description

Responsibilities

Own the HCP marketing strategy and execution aligned to brand objectives and customer insights
Translate clinical data into compelling, compliant narratives that resonate with priority HCP segments.
Serve as a strategic thought partner on brand direction, investment decisions, and performance optimization.
Field Force strategy and execution lead. Responsible for field sales messaging strategy and tactical execution.
Support omnichannel HCP campaigns across personal promotion (sales force, speaker programs) and non-personal promotion (digital, CRM, email, paid media, congress).
Partner with Sales leadership to ensure field tools, messaging, and deployment are optimized for impact with top-tier targets.
Oversee congress strategy and tactical execution, including booth presence, symposia, and pre-/post-meeting engagement.
Ensure seamless integration of HCP marketing with patient and payer strategies where appropriate.
Leverage market research, analytics, and real-world insights to continuously refine segmentation, targeting, and messaging.
Establish KPIs and dashboards to measure effectiveness of HCP initiatives and inform agile optimization.

Requirements

Bachelor’s degree required; MBA or advanced degree preferred.
10+ years of pharmaceutical or biotech marketing experience, with significant HCP marketing leadership.
Proven experience leading brand strategy and omnichannel execution in a regulated environment.
Experience coaching and mentoring direct reportsStrong understanding of HCP engagement, sales force dynamics, and non-personal promotion.
Demonstrated ability to translate clinical data into impactful marketing strategies.
Experience leading cross-functional teams and influencing without authority.

Preferred

Launch experience
Specialty, or rare disease experience
Experience managing budgets.
Up to 25% Travel (including select weekends) may be required.

Ascendis Pharma

2.3 Glassdoor

Ascendis Pharma is a global biopharmaceutical company focused on applying our innovative TransCon technology platform to make a meaningful difference for patients. Guided by our core values of Patients, Science, and Passion, and following our algorithm for product innovation, we apply TransCon to develop new therapies that demonstrate best-in-class potential to address unmet medical needs. Ascendis is headquartered in Copenhagen, Denmark, and has additional facilities in Europe and the United States. Please visit ascendispharma.com to learn more.

Founded in 2007

Copenhagen, Capital Region of Denmark, Denmark

1.3K employees (61 in marketing)

www.ascendispharma.com

30% recommend to a friend

41% CEO approval