Responsibilities

• Lead the development and execution of HCP marketing strategies aligned with brand objectives and overall commercial goals.
• Develop customer segmentation, targeting, positioning, messaging, and promotional strategies for cardiologists and other relevant healthcare professionals.
• Translate market insights into actionable strategies that drive customer engagement, adoption, and brand growth.
• Serve as the HCP marketing lead and strategic thought partner for customer-facing teams.
• Lead the development of personal and non-personal promotional initiatives, including sales force materials, customer engagement programs, and promotional campaigns.
• Partner closely with Sales Leadership to develop and optimize field execution strategies and engagement plans.
• Ensure brand strategy, customer insights, and promotional objectives are reflected across all HCP-facing materials and initiatives.
• Identify opportunities to enhance customer experience through innovative engagement approaches and evolving promotional channels.
• Play a leadership role in launch planning and execution for investigational cardiovascular therapies.
• Lead cross-functional teams in developing and implementing launch-critical programs and promotional initiatives.

Requirements

• Bachelor's degree required
• 5 plus years of pharmaceutical, biotech, or healthcare marketing experience
• Significant experience developing and executing HCP marketing and promotional strategies
• Demonstrated ability to lead cross-functional teams and influence without direct authority
• Strong strategic thinking, analytical, and communication skills
• Proven ability to manage multiple priorities in a fast-paced environment
• Experience leveraging customer insights and data analytics to inform commercial strategy

Preferred

• MBA or other advanced degree
• Cardiovascular or specialty pharmaceutical marketing experience
• Experience launching a new product or indication in a competitive market
• Prior experience in Sales, Sales Leadership, or another customer-facing commercial role
• Experience working within an omnichannel customer engagement model

Benefits

• equity in the form of stock options and/or restricted stock units
• comprehensive health, dental, vision, life and disability insurance coverage
• 401k retirement benefits with employer match
• learning and wellness stipends
• paid time off