Responsibilities

• Leading and executing HCP NPP initiatives.
• Develops and leads key elements of the Non-Personal Promotion (NPP) brand strategy for the metastatic triple-negative breast cancer (mTNBC) and HR+/HER2-
• Drives execution of core HCP tactics through the management and partnership with external agencies, internal cross-functional partners, and field sales. Regularly measures the success of initiatives
• Implements product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy
• Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg approval
• Works cross-functionally with Sales, Sales Leadership Legal, Regulatory, Medical and other key internal stakeholders
• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning
• Provides tactical and strategic input on key launch planning workstreams such as NPP segmentation and NBA (Next Best Action) orchestration
• Ensures that all marketing activities are in compliance with regulatory and legal requirements
• Manages the NPP marketing budget and project timelines

Requirements

• Bachelor's Degree and Twelve Years' Experience
• OR Masters' Degree and Ten Years' Experience
• OR PhD and Eight Years’ Experience

Preferred

• A bachelor’s degree in marketing or related fields is required.
• An MBA degree or equivalent is preferred.
• An advanced science degree such as MD, PharmD, PhD or an advanced business degree such as an MBA is desirable.
• A minimum of 3 years in product marketing or advertising focused on consumers or patients preferred
• 10+ years of experience
• Prior people management experience strongly preferred.
• Advanced experience with product lifecycle management is preferred.
• Extensive knowledge and experience in pharmaceutical product life cycle management in a variety of therapeutic areas preferred.
• Direct-to-Patient
• Expertise in prior roles with Advocacy, Community and National Health systems and services is preferred.

Benefits

• Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
• For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
• * Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.