Director, HCP Marketing Promotions, Brukinsa

USA (Remote)

$187K/yr – $247K/yrDirector/Executive7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and drive the US promotional plan for BRUKINSA with cross-functional alignment to field insights, analytics, and competitive context.

  • Own the tactical plan and messaging for product positioning and both personal and non-personal promotions.
  • Collaborate with Sales and Analytics to connect field feedback and market research to promotional effectiveness and launch readiness.
  • Lead asset development and ensure all activities comply with guidelines and legal requirements.

Job Description

Responsibilities

  • Assist in execution of the US promotional strategy for BRUKINSA, including, but not limited to product positioning, message development, personal and non-personal promotions, customer segmentation and targeting.
  • Collaborate across the organization to develop a robust and targeted tactical plan that enables BeOne to continue to achieve its US commercial objectives for BRUKINSA.
  • Establish and maintain a close relationship with Sales leadership to ensure that all promotional strategies are informed and supported by field perspectives.
  • Partner closely with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness.
  • Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans.
  • Lead Conference Asset strategy and development.
  • Ensure that all marketing activities conform to company guidelines and local laws.

Requirements

  • BA/BS Degree with 10 + years of overall experience and 7 + years of marketing experience is required.
  • At least 7 years of broad biotech/pharma experience, including marketing, is required.

Preferred

  • Oncology and/or rare disease experience.
  • Prior Associate Director/Sr. Manager experience.
  • Experience in a fast-paced, rapid-growth environment.

Benefits

  • The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
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BeiGene

Effective March 17, 2025, The U.S. subsidiary of BeiGene, Ltd. has changed its name to BeOne Medicines USA, Inc. This change comes ahead of our anticipated global rebranding to BeOne Medicines Ltd. and redomiciliation to Switzerland, pending shareholder approval. The new name reflects our commitment to develop innovative medicines and partner with the global community to help as many patients with cancer as possible. To learn more about BeOne Medicines, please follow our new LinkedIn profile @BeOne Medicines.

Founded in 2010
Cambridge, Massachusetts, USA
2.4K employees (105 in marketing)