Head of Marketing
Lost Media
USA (Remote)
$6K/mo - $15K/moIn-houseFull-timeSenior level
2 hrs ago
Director, HCP Marketing
Princeton, NJ (On-site)
$186K/yr – $279K/yrDirector/Executive8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end HCP marketing for a launch, translating clinical data into persuasive messaging while aligning medical, regulatory, and commercial teams to maximize reach and adoption.
- HCP strategy & omnichannel: Drive integrated HCP strategy, NPP, and field support to optimize launch impact.
- KOL & speaker programs: Build and oversee KOL engagement, speaker programs, and congress presence.
Job Description
- HCP Marketing Strategy & Execution: Develop and execute a comprehensive HCP strategy, ensuring alignment with brand objectives and competitive positioning. Drive alignment between clinical teams and marketing efforts to effectively translate clinical data into compelling commercial messaging.
- HCP Engagement & Field Enablement: Collaborate with sales leadership on developing strategic field direction that supports successful launch and growth. Lead development of promotional tools and training resources.
- Omnichannel & Non-Personal Promotion (NPP): Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.
- KOL Engagement & Speaker Programs: Partner with medical and sales teams to identify and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Lead the development and execution of a comprehensive KOL engagement plan
- Cross-Functional Leadership: Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.
- Team Leadership: Build and lead a high-performing team responsible for HCP marketing, overseeing strategy development, promotional planning, and campaign execution.
- Performance Measurement & Optimization: Establish and track key performance indicators (KPIs) to assess launch effectiveness and optimize promotional investments.
- Budget & Resource Management: Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
Otsuka Pharmaceutical Companies (U.S.)
There are two Otsuka pharmaceutical industry companies in the U.S.:Otsuka America Pharmaceutical, Inc. (OAPI) successfully commercializes Otsuka-discovered and in-licensed products in North America.Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC) clinically develops and registers innovative healthcare products on a global basis.
Traffic Signals
Monthly Visitors
118K
Traffic Source Mix
Search
35.5%
Direct
56%
Referral
6.7%
Social
1%
Paid
0.7%
Headcount Trend
Current headcount: ~3.6K
Marketing Team
Marketing Team Size
141 (4% of company)
Median Career Experience
17 years
Median Tenure
3.6 years
People
HR / Recruitment
Marketing Leadership
RJ Lasek
Vice President, Marketing and Portfolio Strategy
At the company for 1 year 9 months
Neveen Abou-Gharbia, PharmD, MBA
Executive Director, CNS Marketing Brand Head (MDD)
At the company for 15 years 2 months
Rich Dunn
Head of Talent Acquisition
At the company for 6 years 5 months
Dianel McLoughlin
Director HCP Marketing - ADHD
At the company for 5 months
