Director, HCP Marketing at Otsuka Pharmaceutical Companies (U.S.) | Princeton, NJ | $186K/yr – $279K/yr

Director, HCP Marketing

Princeton, NJ (On-site)

$186K/yr – $279K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

Job Summary

Own end-to-end HCP marketing for a launch, translating clinical data into persuasive messaging while aligning medical, regulatory, and commercial teams to maximize reach and adoption.

HCP strategy & omnichannel: Drive integrated HCP strategy, NPP, and field support to optimize launch impact.
KOL & speaker programs: Build and oversee KOL engagement, speaker programs, and congress presence.

Job Description

HCP Marketing Strategy & Execution: Develop and execute a comprehensive HCP strategy, ensuring alignment with brand objectives and competitive positioning. Drive alignment between clinical teams and marketing efforts to effectively translate clinical data into compelling commercial messaging.
HCP Engagement & Field Enablement: Collaborate with sales leadership on developing strategic field direction that supports successful launch and growth. Lead development of promotional tools and training resources.
Omnichannel & Non-Personal Promotion (NPP): Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.
KOL Engagement & Speaker Programs: Partner with medical and sales teams to identify and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Lead the development and execution of a comprehensive KOL engagement plan
Cross-Functional Leadership: Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.
Team Leadership: Build and lead a high-performing team responsible for HCP marketing, overseeing strategy development, promotional planning, and campaign execution.
Performance Measurement & Optimization: Establish and track key performance indicators (KPIs) to assess launch effectiveness and optimize promotional investments.
Budget & Resource Management: Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

Otsuka Pharmaceutical Companies (U.S.)

There are two Otsuka pharmaceutical industry companies in the U.S.:Otsuka America Pharmaceutical, Inc. (OAPI) successfully commercializes Otsuka-discovered and in-licensed products in North America.Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC) clinically develops and registers innovative healthcare products on a global basis.

Founded in 1989

Princeton, New Jersey, USA

3.6K employees (162 in marketing)

www.otsuka-us.com