Director, HCP Marketing - Medical Education and KOL Strategy, Alzheimer’s Disease Psychosis

Princeton, NJ (On-site)

$197K/yr – $239K/yrDirector/Executive8+ years expFull time

Posted 3 hrs ago

Job Summary

Own the U.S. KOL engagement and congress strategy for ADP, directing medical education, cross-functional alignment, and external scientific engagement.

  • Leads KOL strategy and governance
  • Partners with Medical Affairs to ensure compliant, integrated programs

Job Description

Responsibilities

  • KOL Engagement Strategy & Execution
  • - Develop and own the annual U.S. KOL engagement plan for ADP, including identification and tiered prioritization of thought leaders across the multi-specialty HCP landscape (psychiatrists, neurologists, geriatricians, geriatric psychiatrists, PCPs, NPs/PAs, and LTC medical directors)
  • - Build and manage trusted, long-term relationships with priority KOLs and emerging thought leaders, positioning BMS as a credible, science-forward partner in a new disease area for the company
  • - Partner closely with Medical Affairs (MSL team and Medical Directors) to ensure commercial and medical KOL engagement is coordinated, clearly delineated, compliant, and mutually reinforcing — maximizing the collective impact of BMS's external scientific engagement
  • - Plan and execute commercial KOL programs, including advisory boards, promotional speaker development, and peer-to-peer educational events — ensuring timely insight capture and actionable readouts that inform brand strategy and planning
  • - Develop and maintain a KOL governance model, including goal-setting, tracking, and performance evaluation for KOL engagement activities
  • Congress Planning & Execution
  • - Own the end-to-end U.S. commercial congress strategy and execution for ADP, across pre-launch and post-launch timeframes and across priority medical congresses in neurology, psychiatry, geriatrics, LTC, and related fields (e.g., ADPD, IPA, AAIC, GAPNA, ASCP, GSA, ADCD, CTAD)
  • - Define and execute BMS's commercial presence, messaging objectives, booth strategy, and HCP engagement activations at priority congresses, aligned to brand market shaping goals and the evolving ADP scientific platform
  • - Partner with Medical Affairs colleagues on symposia, CME programming, and scientific presentations to ensure commercial and medical objectives are integrated and mutually reinforcing at key congresses

Requirements

  • BA/BS required; life sciences degree or equivalent desirable; MBA or graduate degree preferred
  • Minimum 8 years of progressive pharmaceutical and/or biopharmaceutical commercial experience, including demonstrated experience in professional promotion, KOL engagement, medical education, and/or congress strategy preferred
  • Proven track record of developing and executing KOL engagement plans, speaker bureau programs, peer-to-peer educational initiatives, and congress strategy in a specialty pharmaceutical or complex disease area context preferred
  • Experience leading or co-leading thought leader programs including advisory boards, speaker training, and HCP engagement forums; demonstrated ability to build meaningful, trusted external relationships with KOLs and influencers preferred
  • Success with launching a brand or major indications preferred
  • Demonstrated success in the evaluation of launch barriers and accelerators; and implementation of new initiatives, plan modifications and capturing new opportunities.
  • Functional experience within neuroscience, psychiatry, geriatrics, or Alzheimer's disease strongly preferred
  • Strong understanding of the promotional review process, and the legal, regulatory, and compliance requirements governing HCP engagement, speaker programs, congress activities, and pre-approval market shaping activities
  • Strong travel ability: travel domestically approximately 25%, inclusive of key congresses, KOL meetings, and customer-facing engagement
  • Excellent communication skills — written and verbal — including the ability to present effectively to senior leadership, KOLs, and field-based teams

Preferred

  • MBA or graduate degree preferred
  • life sciences degree or equivalent desirable
  • Strong organizational skills and attention to detail; ability to manage multiple programs and workstreams simultaneously with a high standard of executional quality
  • Demonstrated experience creating a strong, inclusive, energizing culture consistent with BMS values

Benefits

  • Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
  • U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
  • Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
  • Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
  • U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits
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$197K/yr – $239K/yr

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