Director, HCP Marketing, Gyn-Onc

Princeton, NJ

$206K/yr – $308K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Drive gynecologic oncology brand strategy and HCP-focused launches, coordinating cross-functional teams and external partners to ensure launch readiness.

  • Own brand strategy execution and cross-functional launch readiness for Gynecologic Oncology
  • Must-have: 10+ years of oncology marketing and brand launch experience
  • Standout: Leadership of HCP marketing teams and collaboration with marketing across channels

Job Description

Responsibilities

  • Serve as the brand team expert on current and evolving platforms and opportunities related to HCP, institution, and key accounts in gynecologic oncology
  • Lead a team of HCP marketers
  • Establish and pull through the brand strategy
  • Seamlessly integrate professional promotional strategies into the overall product brand plan
  • Manage detailed tactical plans and develop related content to drive brand goals
  • Collaborate to provide critical input into HCP/Key Acct Institution profiles, targeting and segmentation
  • Partner with Gyn-Onc Consumer Marketing and Digital Marketing to develop and implement cohesive brand campaign, creative, positioning and messaging, etc.
  • Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics
  • Track and provide key performance indicator reports
  • Represent brand during Medical/Legal/Regulatory review meetings to ensure launch readiness

Requirements

  • Bachelor’s degree from an accredited institution is required.
  • Master’s degree is preferred.
  • 10+ years of progressive responsibilities within oncology marketing
  • Brand launch experience is required. Launch experience within gynecologic oncology is preferred.
  • Ability to travel domestically up to 25%
  • Deep understanding of HCP marketing, Key account strategy, and GPO marketing concepts within pharma/biotech
  • Recent (ADC, IO, targeted therapy, personalized medicine) solid tumor and/or gynecologic oncology launch experience
  • Experience working in the highly complex, dynamic environment of an emerging organization
  • Ability to work cross-functionally and on multiple projects simultaneously
  • Ability to thrive in ambiguity, with an entrepreneurial mind-set and a track record of results

Preferred

  • Master’s degree is preferred.
  • Launch experience within gynecologic oncology is preferred.
  • Startup, emerging pharma, or new team experience desired.

Benefits

  • 401(k) Plan: 100% match on the first 6% of contributions
  • Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
  • Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
  • Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
  • Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
  • Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses
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Genmab

We are an international biotech company committed to our goal of improving the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, our passionate, innovative and collaborative team has invented next-generation antibody technology platforms and leveraged translational, quantitative, and data sciences, which has resulted in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators, and effector function enhanced antibodies. By 2030, our vision is to transform the lives of people with cancer and other serious diseases with knock-your-socks-off (KYSO®) antibody medicines. We are united by our core values: a passion for innovation, determination, integrity, and working as one team and respecting each other. When you work at Genmab you'll be part of a warm, fun, dynamic community seeking out and embracing the opportunity to build new and bold futures within a rapidly growing biotechnology company. Genmab is a place where you can be authentically you; you are empowered to innovate, build solutions and execute; you feel cared for and supported. In its totality, this makes working at Genmab an extra[not]ordinaryTM experience. Established in 1999, we are headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com. Disclaimer: http://bit.ly/GENDisclaimer

Founded in 1999
Valby, Capital Region of Denmark, DNK
2.7K employees (107 in marketing)