Director, GTM Marketing - Activation at InMarket | USA | $145K/yr – $160K/yr

InMarket

Director, GTM Marketing - Activation

USA (Remote)

$145K/yr – $160K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Activation GTM, enablement, and demand alignment as a senior product marketing leader focused on market differentiation and pipeline growth.

Must-have: 10–15 years in Product Marketing, GTM, or B2B marketing
Standout: Structured launch processes and cross-functional alignment with Sales
Standout: Translate technical capabilities into business value

Job Description

Responsibilities

Own GTM Marketing Strategy for Activation
Develop and execute the GTM plan aligned to Activation revenue goals
Refine positioning and messaging to clearly differentiate in a competitive landscape
Translate product updates and innovations into market-ready narratives
Ensure consistent messaging across sales materials, content, and campaigns
You are accountable for how Activation shows up in the market.
Partner with Business and Sales Leadership
Work closely with Activation leadership to align on growth priorities
Partner with Sales leaders to identify pipeline needs and field gaps
Participate in business reviews and align marketing support accordingly

Requirements

10-15 years of experience in Product Marketing, GTM Marketing, or B2B marketing
Experience marketing data, SaaS, ad tech, or martech solutions
Strong storytelling and positioning capabilities
Ability to translate technical capabilities into business value
Experience partnering with Sales and business-line leaders
Data-driven and performance-oriented

Benefits

Competitive salary, stock options, flexible vacation
Medical, dental and Flexible Spending Account (FSA)
Company Matched 401(k)
Unlimited PTO (within reason)
Talented co-workers and management
Agile Development Program (For continued learning/professional development)
Paid Parental Leave

InMarket

4.4 Glassdoor

Built upon our founders’ bold vision to bring the power of search to the physical world, for the past 14 years InMarket has been a digital advertising market leader. Today, our mission is to help leading brands connect to consumers in the moments that matter most.We do this by taking brands beyond the WHO to discover WHY consumers shop, WHAT they buy, and WHEN & WHERE to best reach them.Leveraging our industry-leading, real-time marketing and measurement platform, our customers drive growth and optimize spend with the most sophisticated and data-driven marketing solutions available—including Audiences, Activation, Attribution, and Analytics.

Founded in 2010

Austin, Texas, USA

367 employees (40 in marketing)

www.inmarket.com

84% recommend to a friend

100% CEO approval