Responsibilities

• Develop and lead B Lab’s global growth strategy across markets, customer segments and product lines.
• Own market strategy, including segmentation, market sizing, customer prioritisation, value proposition development and long-term growth planning.
• Identify new market opportunities, customer segments, strategic partnerships and growth pathways.
• Translate customer, market and regional insight into strategic priorities, investment decisions and organisational action.
• Partner with Finance and the CSO leadership team to connect growth strategy to long-term financial resilience.
• Lead marketing strategy, demand generation and market development across priority customer segments.
• Build B Lab's market presence by increasing awareness, consideration and understanding of its standards, certification and standards-based products and services.
• Partner with regional teams to deliver globally aligned, locally relevant campaigns.
• Ensure marketing is informed by customer insight, supports product positioning and drives measurable commercial outcomes.
• Strengthen the connection between marketing, sales and customer experience to improve acquisition and conversion.

Requirements

• 10+ years of experience in Growth, Sales, Marketing, Commercial Strategy or Revenue Operations.
• Experience leading multi-disciplinary commercial teams and building scalable growth capabilities.
• Demonstrated ability to turn customer and market insight into growth strategy and execution.
• Experience launching or scaling products, services or platforms across multiple markets.
• Strong executive communication skills and ability to influence senior stakeholders.

Preferred

• Experience in sustainability, ESG, certification, assurance, standards or impact-led organisations.
• Experience working with regional or federated operating models.
• Experience with Salesforce, revenue operations, product-led growth or B2B SaaS growth models.
• Bachelor's degree in Business, Marketing, Economics, or a related field, or equivalent professional experience. An MBA or relevant postgraduate qualification is advantageous but not required.

Benefits

• Excellent health benefits package including access to medical, vision and dental coverage
• Paid time off for vacation - in your first year, you’ll start with 15 days (prorated in a to your start date)
• Additional paid time off for organizational closures
• 403(b) with a match of up to 3%
• Unlimited sick and personal time - if you need it, use it
• After your first year of employment, 40 hours paid time off for community service; paid parental leave; and time and budget for your professional development (we assess this PD budget annually)
• A remote-first workplace
• A flexible work environment with the ability to plan your work week around your personal commitments