Responsibilities

• Growth Strategy & Leadership - Set and lead TuneCore’s holistic growth strategy across acquisition, engagement, retention, cross-sell, and customer lifetime value
• - Own the growth roadmap, identifying the highest-impact opportunities across marketing, product, and customer experience
• - Translate strategic priorities into clear investment decisions, goals, and measurable business outcomes
• Customer & Portfolio Growth - Develop strategies to attract, engage, and retain artists with high-potential
• - Increase customer lifetime value, loyalty, and long-term platform engagement
• - Partner with Product and Marketing to create differentiated experiences and programs that deepen relationships with artists, labels, and managers
• Acquisition Strategy - Set the strategic direction for acquisition across paid media, SEM, SEO, paid social, content, web conversion, and emerging channels
• - Ensure acquisition efforts prioritise customer quality and long-term value, not simply no-stream volume
• - Continuously optimise the journey from discovery through conversion and engagement
• Retention, Engagement & Cross-Sell - Lead strategies that increase retention, engagement, and share of wallet across TuneCore’s product ecosystem

Requirements

• 10+ years of experience in Growth, Growth Marketing, Performance Marketing, or a related discipline within a high-growth technology, SaaS, marketplace, subscription, or digital consumer business
• Proven track record of developing and delivering growth strategies that drive acquisition, engagement, retention, customer lifetime value, and sustainable revenue growth in fast-paced, customer-centric environments
• Deep understanding of the growth funnel and customer lifecycle, with experience across paid media, SEM, SEO, paid social, CRM/lifecycle marketing, conversion optimisation, and retention. Able to set strategic direction across channels while empowering teams and partners to execute
• Strong commercial and analytical acumen, with experience using customer insights, segmentation, forecasting, experimentation, competitive analysis, and performance data to identify opportunities, prioritise investment, and drive business outcomes
• Experience leading high-performing teams, including developing talent, setting clear objectives, fostering accountability and experimentation, and creating an environment that delivers against ambitious growth goals
• Proven experience leading external agencies and strategic partners, setting clear expectations, managing performance, and ensuring partners operate as an extension of the internal team
• Exceptional cross-functional leadership and communication skills, with the ability to influence senior stakeholders and align Product, Marketing, Analytics, Creative, Technology, and regional teams around a shared growth strategy
• Strategic and customer-centric mindset, with a passion for understanding customer needs, building lasting relationships, strengthening brand loyalty, and creating experiences that increase long-term customer value
• Comfort operating at both strategic and operational levels, with the ability to move from setting the long-term growth vision and investment priorities to identifying opportunities, solving complex problems, and driving execution through teams and partners

Benefits

• - Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years—every employee needs time to take care of themselves and their family.
• - “Wellness Fridays” year-round (close at 1pm on Fridays)
• - Universal Paid Parental Leave for both parents - because we know your newest family member(s) deserve your undivided attention.
• - Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - your health comes first.
• - 401k match - an investment in your future.
• - Company wide events, outings and volunteer days – we have team spirit and know how to have fun!
• - Hybrid Work - employees have the option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at the department level, in accordance with Company policies.
• - Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people.
• - Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!).