Responsibilities

• 1. Own enterprise pipeline generation
• Build and scale a multi-channel growth engine across outbound, ABM, paid and content-driven inbound, events, and partnerships where relevant.
• Define what a qualified opportunity actually is and ensure programs are optimized for closable pipeline, not just meetings.
• Continuously test, learn, and reallocate resources toward the channels and plays that produce the best pipeline quality and efficiency.
• 2. Design and run ABM for enterprise deals
• Identify and prioritize high-value target accounts and segment them into practical tiers.
• Build multi-threaded engagement strategies across core personas in operations, finance, procurement, and supply chain or logistics leadership.
• Partner with Sales to penetrate, warm, and accelerate target accounts with coordinated air cover and account-specific plays.
• 3. Own GTM systems, data, and attribution
• Own CRM integrity and reporting, with HubSpot as the current center of gravity.
• Build attribution and reporting that connect campaign activity to pipeline creation, progression, and revenue outcomes.
• Define pipeline math, forecasting inputs, and KPI tracking that leadership can trust.
• 4. Partner deeply with Sales
• Define lead-to-SQL handoff criteria, stage definitions, and ongoing quality-control feedback loops.
• Sit in on calls, deal reviews, and post-mortems to understand what is converting, what is stalling, and how Growth can improve outcomes.
• Co-own revenue outcomes with Sales leadership rather than operating as a separate marketing silo.
• 5. Build and lead the growth function
• Manage and evolve the mix of demand generation, BDR and outbound support, product marketing, and RevOps or marketing operations support.
• Hire, coach, and manage team members and specialist partners over time, while staying willing to execute directly where needed.
• Hold programs, people, and partners accountable to pipeline quality, conversion, and revenue contribution.【6】Bring market feedback, buyer objections, and competitive insights back into Product and leadership discussions.

Requirements

• 6 to 10+ years in B2B SaaS growth, demand generation, revenue marketing, or a closely related enterprise GTM role.
• Proven ownership of enterprise pipeline generation and measurable pipeline or revenue outcomes, not just MQL volume.
• Experience selling into complex organizations with multiple stakeholders and longer sales cycles.
• Strong ABM, outbound, and full-funnel demand generation experience.
• Deep familiarity with modern GTM systems, such as HubSpot or Salesforce, sequencing tools, enrichment and automation tools, and attribution or analytics platforms.
• Demonstrated ability to work cross-functionally with Sales, Product Marketing, Product, and RevOps.
• Comfort operating as a player-coach and individual contributor, not just a people manager.

Preferred

• Experience in logistics, supply chain, shipping, operations-heavy SaaS, or enterprise workflows with clear ROI.
• Exposure to gain-share, performance-based, or ROI-driven pricing models.
• Experience supporting six-figure or higher ACV deals.

Benefits

• Health, dental, vision, 401(k), flexible PTO, remote-first team.