Director of Growth & Product Marketing at Oscar Health | New York City, NY | $181K/yr – $237K/yr

Director of Growth & Product Marketing

New York City, NY (Hybrid)

$181K/yr – $237K/yrDirector/Executive10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross-functional GTM architecture and revenue engines for enterprise health tech with a product-led tilt, translating product capabilities into differentiated market value while tying marketing spend to CAC, LTV, and ROI.

Growth ownership: Strategic GTM architecture and cross-functional orchestration across paid and organic channels to drive pipeline and revenue.
Metrics & infra: Partner with analytics and finance to define macro metrics and build business cases linking marketing investment to financial outcomes.
Product-market SME: Bridge product strategy to market needs, translating capabilities into differentiated value propositions.

Job Description

Responsibilities

Strategic Go-To-Market Architecture: Oversee, design, and orchestrate the long-term, cross-functional execution of the company's macro Go-To-Market (GTM) strategy.
Revenue & Lifecycle Performance Strategy: Establish, optimize, and own strategic growth frameworks across paid and organic channels to scale customer acquisition, pipeline contribution, conversion velocities, and long-term revenue impact.
Data-Driven Growth Infrastructure: Partner at a leadership level with Business Analytics, Finance, and Data teams to define macro metrics (CAC, LTV, ROI) and construct complex business cases tying marketing investment strategies directly to financial performance outcomes.
Product Dissertation & Market Alignment: Serve as the primary strategic bridge and product Subject Matter Expert (SME) to translate sophisticated product capabilities and plan architectures into highly differentiated value propositions that align with broader market needs.
Channel Optimization & Benchmarking: Define global channel strategy alongside Events and Paid Media leaders, overseeing budget allocations, comprehensive conversion testing frameworks, and foundational funnel performance benchmarks.