Responsibilities

• Define the high-level growth strategy, moving beyond ad-hoc campaigns to a repeatable framework for acquisition, activation, retention, referral, and revenue
• Identify and prioritize the highest-leverage growth levers across paid, organic, and brand channels
• Translate business objectives into measurable growth initiatives with clearly defined KPIs and accountability structures
• Remain deeply involved in daily operations during our current growth phase, including personally managing high-impact campaigns
• Audit channel performance regularly and take corrective action with speed and precision
• Troubleshoot tech stack issues, tracking gaps, and funnel bottlenecks alongside your team
• Hire, mentor, and lead a growing team of marketing specialists across performance, content, and lifecycle disciplines
• Build a culture of experimentation, intellectual curiosity, and rigorous measurement
• Professionalize marketing processes and establish clear operating rhythms across the team
• Take full ownership of the marketing budget, balancing CAC/LTV ratios to ensure profitable and sustainable growth

Requirements

• 8+ years of progressive experience in growth, performance, or digital marketing with a demonstrated track record in a fast-paced, scaling environment
• Proven ability to transition marketing functions from scrappy startup execution to institutionalized, repeatable systems
• Deep proficiency in data storytelling, P&L management, and advanced marketing analytics; a SQL-first approach to problem-solving
• “Player-Coach” mindset: executive presence to report directly to the CEO, with zero ego about rolling up your sleeves for hands-on campaign work
• Experience managing and scaling paid media budgets across Meta, Google, TikTok, and programmatic channels
• Strong command of marketing attribution tools, pixel implementation, and conversion tracking infrastructure

Preferred

• Experience at a direct-to-consumer brand in footwear, apparel, or lifestyle categories
• Background in lifecycle/CRM marketing, including email, SMS, and retention strategy
• Familiarity with A/B testing frameworks and experimentation culture
• Bachelor’s or Master’s degree in Marketing, Business, or a quantitative field

Benefits

• Competitive base salary of $145,000 – $185,000, commensurate with experience and scope of budget oversight
• Performance-based bonus tied to growth metrics
• Direct access and influence at the executive level, with a clear seat at the leadership table
• A fast-moving, collaborative team culture that values experimentation and results over process for its own sake