Responsibilities

• Define and execute the integrated growth strategy across paid media, SEO/AEO, email, social, and organic channels
• Own the funnel from awareness through conversion for B2C certification candidates and learners
• Manage shared marketing channels (paid, SEO, social) that serve both B2C and B2B, ensuring both audiences receive quality traffic
• Build and maintain a persona-led journey framework that maps content, channels, and offers to buyer stages
• Develop the channel mix model: where to invest, where to pull back, and why, driven by data rather than inertia
• Set and manage the promotional calendar across campaigns, product launches, and seasonal initiatives
• Drive quality traffic growth, not just sessions: visitors who engage, convert, and generate revenue
• Work closely with the Site Performance team on B2C conversion optimization from landing pages through purchase
• Ensure B2B traffic growth through shared channels by coordinating with the B2B growth team on targeting, content, and keyword strategy
• Build audience and awareness through social, content distribution, creator partnerships, brand partnerships, and community programs

Requirements

• 7+ years in growth marketing, performance marketing, or demand generation with progressive responsibility
• Experience owning the full funnel: traffic, engagement, conversion, and revenue attribution
• Deep hands-on experience in at least three of: paid search/social, SEO/AEO, email marketing, social media strategy, conversion optimization
• Proven ability to manage agencies and contractors, not just delegate but hold them accountable for outcomes
• Strong analytical skills: you think in cohorts, CAC, LTV, conversion rates, and attribution, not just impressions and clicks
• Experience managing paid media budgets with clear allocation frameworks and optimization cadences
• Track record of driving quality traffic growth, not just volume: you can explain the difference and show how you optimized for it
• Player-coach mentality: comfortable setting strategy on Monday and building a campaign in the platform on Tuesday
• Experience managing and developing a small team (2-5 people)
• Comfort with ambiguity: some channels are mature, some need to be built, and you need to prioritize across both

Benefits

• Health, Dental, and Vision Insurance & FSA/HSA Plans
• Performance bonus up to 15% of base salary
• Unlimited PTO & 15 Paid Holidays
• Flexible Schedules & Summer Hours
• 12 weeks of Paid Parental Leave
• Sponsored Costco or Sam’s Membership
• 401K Retirement Plan with 6% company match
• Spot Bonuses for going above & beyond
• Tuition Reimbursement
• Home Office Allowance