Responsibilities

• Growth Strategy & GTM Execution
• Design and execute multi-channel growth strategies and campaigns that drive qualified pipeline and revenue
• Own demand generation programs and support ABX programs targeting priority ICPs and buying committees
• Partner with sales leadership to align on pipeline targets, conversion metrics, and account strategies
• Produce monthly and quarterly campaign strategy planning, cross-functional alignment, and initiative reviews
• Maintain and continuously update campaign and GTM strategy decks to ensure accurate reflection of current initiatives, priorities, and performance
• Translate company growth objectives into actionable quarterly marketing roadmaps
• Pipeline & Revenue Performance
• Own marketing-sourced and marketing-influenced pipeline targets
• Track funnel conversion performance from lead SQL opportunity closed-won

Requirements

• 8–12+ years of B2B SaaS or enterprise technology marketing experience
• Proven track record of scaling pipeline and revenue through demand generation and ABM
• Strong experience aligning marketing and sales operations and metrics
• Deep knowledge of marketing automation, CRM, and analytics tools
• Experience leading teams and managing budgets
• Excellent strategic thinking and executive communication skills

Preferred

• Enterprise or mid-market SaaS GTM experience
• Complex sales cycles with multi-stakeholder buying committees
• Event and field marketing leadership
• Data-driven experimentation and growth frameworks