Drive growth marketing leadership to own North America demand and ABM programs that align with sales for revenue impact.

• Lead, develop, and scale a Growth Marketing team across North America with strategic direction and accountability for campaign execution.
• Own end-to-end strategy for integrated, multi-channel ABM programs delivering quality pipeline and revenue impact.
• Translate business objectives into a cohesive demand roadmap balancing short-term needs with long-term brand building.
• Build a deep understanding of target prospects across AMER segments and apply data-driven full-funnel activation.
• Partner with North America sales to align goals, pipeline expectations, lead handoffs, and nurture strategies that accelerate conversion.
• Define and evolve KPIs, attribution models, and executive dashboards linking activity to pipeline and revenue outcomes.
• Champion a rigorous test-and-learn culture using A/B testing, segmentation, and performance data to improve effectiveness.
• Lead cross-functional collaboration with MOps, content, product marketing, digital, design, and field marketing to ensure resources and integration.
• Contribute to annual planning, budgeting, and headcount decisions with leadership visibility.