Responsibilities

• Develop and implement diverse marketing programs tailored to enhance provider and patient acquisition and retention, leveraging channels such as social media, digital advertising, email, direct mail, webinars, and events to drive consumer engagement and growth.
• The Director will shape public perception and establish industry leadership by developing strategic growth opportunities based on insights and data, while tracking and reporting campaign success using OKRs and analytics to refine strategies.
• Collaboration with internal teams and external partners is essential to execute marketing initiatives effectively and requires a deep understanding of provider and consumer behaviors, strategic thinking, creativity, and the ability to drive marketing success in the healthcare sector. The focus will be on marketing to providers to drive referrals and grow brand equity.
• The Director will also own the go-to-market process for several critical service lines, including Cancer, Neurosciences, Heart & Vascular, Digestive Health, and others.
• They will create fact books based on market, customer, competitors, and UChicago Medicine data and analysis.
• They will also create playbooks that enable the broader marketing department and agencies to execute the volume-driving strategies.
• This position is based in Chicago with the expectation that you will have an onsite presence at least 2 days per week, sometimes more often, given meetings and organizational priorities.
• Develop and implement a cohesive strategy that strengthens UChicago Medicine’s identity as a trusted leader in healthcare.
• Drive organizational alignment and a clear and motivating vision to provide an attractive organization to partner providers. Develop and implement market-based strategies to increase physician referral into UCM, resulting in patient acquisition, patient retention, and revenue generation within the B2B/P market.
• Proactively address challenges faced by physicians and develop solutions to enhance their experience and satisfaction with UCM.

Requirements

• Bachelor’s degree in marketing, Business, or related field required. Master’s degree preferred.
• 8+ years of progressive experience with a notable record of results while working as a leader in healthcare system provider marketing, driving strategic growth initiatives, and managing cross-functional teams.
• Experience managing small teams.
• People leader, effective at building effective marketing organizations across a highly complex healthcare or hospital organization with numerous service lines.
• Experience owning integrated marketing strategies: brand management, service line marketing, digital/social, internal and external communications, and data/analytics for the health system.
• Experience partnering tightly with physician leaders and service line executives to translate business strategy into marketing and communication plans.
• Proven track record developing and leading comprehensive marketing strategies and initiatives in the healthcare sector, with a focus on driving provider referrals, patient acquisition, and retention.
• Experience leading agencies to create high-performing content.
• Experience deploying integrated marketing campaigns across diverse channels including social media, digital advertising, email, direct mail, webinars, and events, effectively leveraging each for personalized consumer/provider engagement.
• Strong ability to tell stories with data. Strong expertise in monitoring and analyzing marketing performance metrics, using OKRs and key indicators to track success, optimizing strategies, and enhancing ROI across all marketing campaigns.

Preferred

• Master’s degree preferred.

Benefits

• Opportunity to work at a world-class organization, engaging numerous stakeholders, to fulfill its patient-care, research, medical-education, and health-equity missions.
• High visibility as an innovative marketing leader for UChicago Medicine, managing key internal and external relationships.
• Ability to make a difference in the lives of patients and their families by marketing UCM as a provider of choice, highlighting our relentless pursuit to address health disparity and achieve health equity.