Responsibilities

• Set the long-term vision and roadmap for TV & Offline as a core growth driver, defining the role of Brand vs. performance within the mix and aligning to company and marketing objectives
• Own and optimize an eight-to-nine figure annual TV & Offline portfolio, accountable for CAC, LTV, and incremental growth, including investment frameworks, scenario plans, and pacing in partnership with Finance and Analytics
• Build integrated full-funnel media plans connecting upper-funnel brand outcomes to mid- and lower-funnel performance across TV, audio, direct mail, and related offline channels
• Apply MMM outputs, incrementality results, and budget allocation recommendations into offline planning—serve as a primary client of the MMM function, not the architect
• Lead and develop a high-performing offline media team, setting clear roles, goals, and operating rhythms
• Serve as the strategic integration layer between offline, Brand, and DR—partnering with Brand & Creative to translate campaign briefs into full-funnel plans with clear business outcomes
• Define ways of working across channel leads, Brand, Growth, Analytics, Finance, and agencies so planning, execution, and measurement operate as one coherent system
• Influence senior leadership on strategy, investment decisions, and trade-offs using data-backed storytelling that frames options and consequences clearly

Requirements

• 12+ years of marketing/media experience, with deep expertise in TV & Offline strategy, planning, and execution, including 4+ years in-house at a scaled consumer brand.
• Proven success owning multi-million to eight-/nine-figure media portfolios with direct accountability for CAC, LTV, and incremental growth.
• Strong media mix and measurement background: hands-on familiarity with MMM, incrementality testing, and attribution, and a track record of using them to drive actual budget allocation and trade-off decisions.
• Experience building portfolio-level plans (not just channel plans): annual and quarterly planning, scenario modeling, and reallocations across channels and funnel stages.
• Demonstrated executive presence and the ability to translate complex data and modeling into simple, decisive narratives for VP/CMO/CFO-level stakeholders.
• A track record of leading and developing high-performing teams and orchestrating agencies and internal partners around a unified media strategy and investment framework.
• Comfort operating in fast-moving, performance-driven environments with imperfect data and competing stakeholder priorities, while maintaining a strong sense of ownership and judgment.

Benefits

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
• In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
• Competitive salary based on experience
• 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress