Responsibilities

• Own the full DTC revenue funnel on Shopify, from landing page through post-purchase experience
• Lead conversion rate optimization (CRO) across the storefront, product detail pages, and checkout
• Partner closely with the Director of Media Buying to ensure paid traffic lands on optimized, high-converting pages. Brief new landing pages, run split tests, and close the loop on what is working
• Manage and grow subscription revenue. Optimize churn, cancellation flows, and subscriber upsells
• Identify and execute bundle, upsell, and cross-sell opportunities across the catalog
• Own the Shopify tech stack. Identify, evaluate, and manage apps and tools that improve conversion, retention, and customer experience
• Work with the developer, ops, and fulfillment to ensure the post-purchase experience reinforces the brand and drives repurchase
• Own the full Klaviyo strategy across flows, campaigns, segmentation, and list growth
• Build and optimize all core automated flows: welcome series, abandoned cart, post-purchase, win-back, churn prevention, VIP, and re-engagement
• Plan and execute a monthly campaign calendar aligned with product launches, promotions, and seasonal moments

Requirements

• 3+ years in growth, lifecycle, or DTC marketing with demonstrated ownership of revenue outcomes
• Deep hands-on expertise in Shopify and Klaviyo. You know these platforms inside and out
• Experience owning and scaling a subscription program (Loop, Recharge, or similar)
• Proven track record of scaling a DTC brand from $1M to $10M+ in annual revenue
• Strong analytical mindset. Comfortable owning dashboards, understanding attribution, and making decisions with data
• Excellent cross-functional collaborator. You know how to work with paid media, social media, creative, customer, and ops teams
• Strong writer and communicator. You can brief a creative team and present growth results to founders with clarity
• Proven ability to lead and align a team of marketing specialists toward a shared goal

Preferred

• Background in health, wellness, supplement, or pediatric nutrition verticals
• Experience with CRO and personalization tools (Intelligems, Rebuy, Post-Purchase Funnels)
• Experience building or managing an affiliate program