Responsibilities

• Own the end-to-end DTC revenue engine on Shopify and Klaviyo, driving CRO, post-purchase experience, and subscription growth.
• Lead CRO across storefront, product pages, and checkout while planning monthly campaign calendars aligned with launches and promotions.
• Collaborate with paid media to ensure landing pages are optimized for high-conversion traffic and run rapid split tests.
• Manage and grow subscription revenue, optimize churn, cancellations, and subscriber upsells.
• Identify and execute bundle, upsell, and cross-sell opportunities across the catalog.
• Own the Shopify tech stack, selecting and evaluating apps that boost conversion, retention, and customer experience.
• Coordinate with dev, ops, and fulfillment to ensure post-purchase experiences reinforce the brand and drive repurchase.
• Own the Klaviyo strategy across flows, campaigns, segmentation, and list growth.
• Build and optimize core automated flows: welcome, abandoned cart, post-purchase, win-back, churn prevention, VIP, and re-engagement.
• Plan and execute a monthly content and email/SMS calendar aligned with product launches and seasonal moments.

Requirements

• 3+ years in growth, lifecycle, or DTC marketing with demonstrated ownership of revenue outcomes
• Deep hands-on expertise in Shopify and Klaviyo
• Experience owning and scaling a subscription program (Loop, Recharge, or similar)
• Track record of scaling a DTC brand from $1M to $10M+ in annual revenue
• Strong analytical mindset, comfortable owning dashboards and making data-driven decisions
• Excellent cross-functional collaborator with paid media, creative, and ops teams
• Strong writer and communicator capable of briefing creatives and presenting results to founders
• Proven ability to lead and align a team of marketing specialists toward shared goals

Preferred

• Background in health, wellness, supplement, or pediatric nutrition verticals
• Experience with CRO and personalization tools (Intelligems, Rebuy, Post-Purchase Funnels)
• Experience building or managing an affiliate program