Commission-Based Marketing & Lead Growth Specialist
Premium Garage Door Repair
USA (Remote)
$3K/mo - $9K/moIn-houseContractMid level
5 hrs ago
Director of Growth Marketing
Ann Arbor, MI (Hybrid)
$145K/yr – $152K/yrDirector/Executive7+ years expFull time
Posted 4 months ago
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Job Summary
Drive growth marketing leadership for a value-based care expansion, owning multi-channel patient acquisition and data-driven optimization.
- Must-have: 7+ years in growth or performance marketing, healthcare preferred.
- Standout: Leadership of multi-market campaigns, analytics, and cross-functional collaboration.
Job Description
Responsibilities
- Growth Strategy and Execution - Develop and execute an integrated growth marketing strategy to drive patient acquisition across all Town Square Health markets.
- Growth Strategy and Execution - Build multi-channel campaigns (digital, social, search, direct mail, and community channels) that optimize conversion from awareness through enrollment.
- Growth Strategy and Execution - Partner with leadership to forecast, measure, and optimize CAC, LTV, and conversion funnel performance.
- Growth Strategy and Execution - Lead A/B testing, attribution modeling, and performance analysis to continually improve results.
- Digital Marketing Leadership - Oversee performance media (Google Ads, Meta, programmatic, etc.) and CRM-driven nurture campaigns to build scalable growth pipelines.
- Digital Marketing Leadership - Optimize the website and landing pages for SEO, SEM, and conversion rate improvements.
- Digital Marketing Leadership - Manage agency and vendor relationships to ensure alignment with business goals and ROI.
- Team and Vendor Management - Supervise and mentor a growing marketing team, fostering collaboration, creativity, and accountability.
- Team and Vendor Management - Manage relationships with external contractors, consultants, and agencies to deliver high-quality work on time and within budget.
- Team and Vendor Management - Develop clear performance goals and ensure alignment across all internal and external marketing resources.
Requirements
- 7+ years of progressive experience in growth or performance marketing, ideally within healthcare, senior care, or insurance.
- Proven success driving measurable patient or consumer acquisition through digital channels.
- Deep understanding of paid media, CRM, marketing automation, and digital analytics tools (Google Analytics, HubSpot, Salesforce, etc.).
- Experience with healthcare consumer behavior, Medicare Advantage marketing, or value-based care strongly preferred.
- Strong analytical skills and comfort with data-driven decision-making.
- Excellent leadership, collaboration, and communication abilities.
- Mission-driven mindset and a passion for improving access to high-quality primary care.
Preferred
- Experience with healthcare consumer behavior, Medicare Advantage marketing, or value-based care strongly preferred.
Benefits
- Comprehensive benefits package (medical, dental, vision, 401k)
- Flexible hybrid work model, with preference for candidates who can work in-person 1-2 days a week in our Chicago, IL, or Ann Arbor, MI locations.
Town Square Health
Town Square Health is a value-based care, multi-specialty practice serving Medicare-eligible patients. We are bringing primary and specialty care together to deliver seamless, coordinated, patient-centered services with a bold vision to set the gold standard for how we experience healthcare in the United States.
Headcount Trend
Current headcount: ~11
