Responsibilities

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Hire and onboard new team members as the function grows
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Partner with Sales on targeted event experiences that strengthen relationships and advance opportunities
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Improve customer acquisition costs, conversion rates, and return on ad spend through ongoing optimization
• Ensure paid and organic efforts work together to maximize visibility and engagement
• Evaluate new channels, platforms, and AI-driven opportunities
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact
• Use funnel analysis, campaign reviews, and testing insights to improve performance and scale successful programs