Director, Growth Marketing

Responsibilities

• Define prospecting strategy in partnership with the business and Head of Growth Marketing: which segments to target, how to reach them and ultimately building a qualified pipeline
• Build programs that increase consultant advocacy, giving retirement plan consultants the insights, content and touchpoints that lead them to identify us in plan sponsor searches
• Contribute to journey mapping for respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
• Design, run and analyze A/B and multivariate tests across landing pages, email, paid media, etc.
• Manage paid acquisition across search, social and programmatic channels
• Build nurture programs and lead scoring that move prospects through the sales funnel and hand qualified leads to the distribution teams
• Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
• Manages and helps develop departmental measurements and KPIs based on overall business goals, partnering with data and analytics to define attributions and support the build of dashboards
• Own the first draft of go-to-market content and collateral, such as launch messaging, distributions and sales materials, emails, and landing pages then partner with creative to finalize
• Responsible for ensuring materials are compliant with brand, legal and regulatory review where they apply

Requirements

• 5 years experience in client segmentation, marketing automation, digital and social methods
• University (Degree) Preferred
• 5+ Years Required; 7+ Years Preferred
• Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management

Preferred

• 7 years experience in client segmentation, marketing automation, digital and social methods
• Preferred: 7 years experience in client segmentation, marketing automation, digital and social methods

Benefits

• comprehensive Total Rewards package designed to make a positive difference in the lives of our associates. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.