Responsibilities

• User Growth and Conversion: Own the end-user funnel from benefit launch to active enrollment. Design lifecycle email strategy and multi-channel campaigns that drive registration. Build on the email foundation already in place and layer in paid, social, and content initiatives to activate users at a reasonable cost
• Brand and Awareness: Own Savi’s brand presence, including SEO and AEO strategy, content, and earned media. Sustain and build on Savi’s strong press momentum. Every brand investment should connect back to trust, discoverability, and conversion.
• Client Enablement Marketing: Work with our Partnerships and Implementation teams to drive activations. Equip HR leaders, benefits teams, and membership organizations with launch campaigns, collateral, and communications that drive benefit adoption among their employees and members.
• Data, Analytics, and Team Leadership: Own marketing analytics, Build growth models, set and track KPIs, run A/B tests, and present data-driven insights to leadership. Manage and develop the existing Growth Marketing Manager. As needed, build the case for future team growth.
• Must be able to work within a small marketing budget

Requirements

• 6-10 years of experience in B2C growth marketing or performance marketing, with at least 2 years in a senior or lead role
• Experience in a startup is a must
• Experience in: partnership marketing. You understand how to market through a business client to reach and engage an end user (employee, member, or customer)
• Proven track record designing and executing successful multi-channel campaigns with demonstrable results in user growth and conversion
• Fluency across the marketing stack: lifecycle email, SEO and AEO, paid acquisition (LinkedIn, Meta, Google), and content
• Experience with marketing automation platforms (Customer.io, HubSpot, or equivalent)
• Strong analytical skills: comfortable building growth models, tracking funnel metrics, and presenting data-driven recommendations to leadership
• Startup orientation: energized by building, able to prioritize with limited resources, and honest about trade-offs
• Excellent communication skills, able to translate complex data into clear insights and drive alignment across teams
• Passion for Savi’s social impact mission

Preferred

• Experience in a startup is a must
• Experience in: partnership marketing. You understand how to market through a business client to reach and engage an end user (employee, member, or customer)

Benefits

• D.C. based is preferred as our team’s hybrid homebase is at the Midtown Center DC WeWork location. Remote is accommodatable as well.
• 5% 401K match after 6 months, 99% employer sponsored health coverage (health, vision, dental, HSA) on day one, generous annual PTO, paid sick and parental leave, pre-tax commuter benefits, and 10+ additional paid holidays annually.