Responsibilities

• Lead and evolve Rockbot’s growth marketing function with a focus on qualified pipeline, customer acquisition, and measurable business impact.
• Build scalable growth systems that drive pipeline, acquisition, and marketing contribution to revenue
• Establish repeatable operating and measurement practices that support long-term growth
• Balance near-term demand generation with durable growth investments
• Inbound Demand Generation + Paid Acquisition
• Own digital lead generation across paid search, paid social, display, retargeting, and emerging acquisition channels
• Drive qualified pipeline and customer acquisition through scalable, measurable demand generation programs
• Optimize performance across Google, Bing, LinkedIn, Reddit, and evolving AI-powered discovery channels
• Continuously evaluate channel performance and allocate spend based on measurable return
• Build Thoughtful Growth Strategy

Requirements

• 8+ years of experience in growth marketing, demand generation or performance marketing
• Experience operating in both high-growth startup environments and more mature or scaled organizations
• Proven ability to drive pipeline and customer acquisition in B2B SaaS, media, advertising technology, marketplace, or subscription-driven environments
• Deep hands-on experience across: Paid Search, Paid Social, ABM, Nurture, SEO / SEM, Conversion optimization, Performance marketing
• Strong understanding of marketing attribution, funnel performance, and conversion tracking
• Experience managing agencies and marketing vendors
• Demonstrated fluency with modern AI marketing tools and AI-enabled workflows beyond basic copilot usage
• Ability to evaluate, implement, and optimize AI-powered marketing solutions
• Strong experimentation mindset and comfort operating through testing and iteration
• Product-minded growth leader who views growth through the lens of customer experience, adoption, and retention, partnering cross-functionally to drive outcomes beyond traditional marketing channels.
• Strong communication and executive presence
• Ability to move fluidly between strategy and execution
• Comfort operating independently and owning outcomes

Preferred

• Demonstrated fluency with modern AI marketing tools and AI-enabled workflows beyond basic copilot usage
• Product-minded growth leader who views growth through the lens of customer experience, adoption, and retention, partnering cross-functionally to drive outcomes beyond traditional marketing channels.