Own and evolve a cross-channel lifecycle engine to fuel growth, lead a high-performing team, drive rigorous testing, and translate data into actionable strategies that optimize acquisition and engagement.

• Define and execute the lifecycle marketing roadmap aligning cross-channel campaigns (email, push, in-app) with core product initiatives and company growth targets
• Build, lead, and develop a high-performing team of growth marketing managers and specialists, fostering a culture of accountability, innovation, and continuous learning
• Oversee the testing strategy; guide the team in designing sophisticated A/B and multivariate testing frameworks, ensuring rigorous hypothesis development and statistically sound evaluation
• Collaboration with internal stakeholders to develop customer communications strategies and execute multi-channel campaigns in Braze in order to optimize customer acquisition and engagement
• Use marketing performance and funnel data to define segmentation and targeting strategies, evaluate the effectiveness of campaigns and iterate on learnings
• Translate complex findings into high-level narratives and provide crisp summaries with actionable insights that can influence decision-making and accelerate growth