Director of Growth Marketing

Milpitas, CA (On-site)

$180K/yr – $230K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale lifecycle marketing across email, push, and in-app, driving cross-channel growth with data-driven storytelling and a strong team.

  • Growth Ownership: define lifecycle strategy, multi-channel campaigns, and cross-functional alignment
  • Team Leadership: build and mentor a high-performing growth marketing org focused on rigorous experimentation
  • Analytics & Decisioning: translate funnel data into segmentation, targeting, and actionable growth levers

Job Description

Responsibilities\n
    \n
  • Strategic Leadership: Define and execute the lifecycle marketing roadmap aligning cross-channel campaigns (email, push, in-app) with core product initiatives and company growth targets
  • \n
  • Team Management & Mentorship: Build, lead, and develop a high-performing team of growth marketing managers and specialists, fostering a culture of accountability, innovation, and continuous learning
  • \n
  • Experimentation Frameworks: Oversee the testing strategy; guide the team in designing sophisticated A/B and multivariate testing frameworks, ensuring rigorous hypothesis development and statistically sound evaluation
  • \n
  • Cross-functional Management: Collaboration with internal stakeholders to develop customer communications strategies and execute multi-channel campaigns in Braze in order to optimize customer acquisition and engagement
  • \n
  • Data Analytics: Use marketing performance and funnel data to define segmentation and targeting strategies, evaluate the effectiveness of campaigns and iterate on learnings
  • \n
  • Data-Driven Decision Making: Translate complex findings into high-level narratives and provide crisp summaries with actionable insights that can influence decision-making and accelerate growth
  • \n
Payactiv logo

Payactiv

3.7 Glassdoor

Payactiv is the best way for employees to get financial relief between paychecks, a service needed by two-thirds of the workforce. We give businesses the tools essential to ease the financial stress of their employees and build a higher performing workforce.First to revolutionize timing of payPayactiv is the right way to improve employee financial health. Our aim is to empower lower-income American workers with dignity. We accomplish this by providing employees timely access to their earned-but-unpaid wages.TechnologyOur social responsibility DNA and decades of experience in payments technologies helped us reimagine the way financial services should be delivered to lower-income workers. Payactiv is designed to help each and every user reach financial resilience and wellness.Implemented in companies nationwidePayactiv serves thousands of employees and industries all across the board—restaurants, factories, hospitals, retail stores, and many more. Walmart is one of our marquee clients.

Founded in 2012
San Jose, California, USA
373 employees (32 in marketing)
67% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
546.3K
Monthly Google Ads Budget
$43.9K
Traffic Source Mix
Search
22.1%
Direct
69.5%
Referral
6.1%
Social
1.7%
Paid
0.5%

Headcount Trend

Current headcount: ~380

Marketing Team

Marketing Team Size
22 (6% of company)
Median Career Experience
14 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$133.7M
Last Raise
$100M
Series C, 6 years ago

Funding History

  • Aug 2020
    Series C • $100M
  • May 2020
    Series Unknown
  • Oct 2018
    Series B • $20M

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