Responsibilities - Accountable for paid media contribution to revenue, pipeline, and acquisition targets - Drives return on media investment (ROAS) at scale across a significant budget - Leads portfolio decisions that balance short-term efficiency with long-term growth - Defines enterprise performance-oriented paid media strategy aligned to GTM marketing priorities, segments, and strategic growth initiatives - Translate business goals into demand generation strategies across channels including Global Paid Search, U.S. Advertising, and Account-Based Marketing paid media initiatives - Owns cross-channel investment strategy and allocation - Holds decision authority on budget shifts, channel mix, and in-quarter tradeoffs - Ensures media operates as an integrated, full-funnel demand engine - Owns UPS–Amex paid media strategy, investment, and performance outcomes - Leads joint planning to unlock incremental, co-funded growth Requirements - 15+ years managing large-scale, performance-driven media investment - Bachelor's Degree or International equivalent - Experience operating at enterprise level across functions and partners - Track record of measurable growth through data, testing, and innovation - Experience with leading teams - Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer