Director of Growth Marketing

USA (Remote)

$120K/yr – $150K/yrDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end outbound revenue in an AI-first, IC role, building signal-driven, highly personalized multi-channel campaigns and scalable enrichment to drive qualified pipeline around ICPs and core USD API offerings.

  • Outreach Engine: Architect AI-native workflows and Clay-powered enrichment to scale personalized sequences across email and LinkedIn.
  • Signal & ICP: Define signals and ICPs with market data to trigger timely outreach and refine targeting.

Job Description

Responsibilities

  • Permanent Ownership: Design, build, and execute the outbound revenue engine from the ground up, maintaining long-term, hands-on ownership as a senior Individual Contributor.
  • Agentic Workflows: Build and operate AI-native, agentic systems that scale pipeline generation efficiently through technical architecture rather than team headcount.
  • AI-Native Execution: Oversee Clay-powered enrichment processes and execute highly personalized, AI-driven outreach strategies at scale across email and LinkedIn channels.
  • Signal Intelligence: Construct and refine signal-based trigger workflows utilizing key market data, such as funding rounds, competitor job postings, incubator launches, and executive hiring trends.
  • ICP & Targeting: Continuously define and optimize the Ideal Customer Profile across core target segments, including Series A/B fintechs, embedded finance platforms, and regional banking institutions.
  • GTM Collaboration: Partner directly with the CBO to align outbound messaging, product positioning, and targeted launch campaigns with the company’s core USD API offerings.
  • Pipeline Management: Assume full accountability for end-to-end outbound pipeline metrics, systematically tracking outreach volume, reply rates, meeting conversion, and generated revenue pipeline.

Requirements

  • Professional Experience: 5–10 years of experience within B2B Go-To-Market (GTM), revenue operations, or growth functions, featuring a proven track record of building outbound programs from scratch within high-growth technology environments.
  • Clay Expertise (Strict Requirement): Advanced, hands-on proficiency with Clay. Candidates must possess direct experience building multi-source enrichment waterfalls, AI-personalized sequences, and complex, trigger-based workflows.
  • Modern Outbound Stack: Deep technical fluency across standard outbound toolsets, specifically Clay, Smartlead or Instantly, Apollo or ZoomInfo, HubSpot or Salesforce, and LinkedIn Sales Navigator.
  • AI-First Mindset (Strict Requirement): A strong AI-first orientation with a demonstrated ability to utilize artificial intelligence to write, enrich, personalize, and optimize every layer of an outreach motion.
  • Domain Fluency: Professional background within the fintech, payments, or financial infrastructure domains is highly preferred, including a strong understanding of relevant buyer personas and the competitive landscape.
  • Communication Skills: Exceptional written communication capabilities, with a talent for drafting precise, high-conversion outbound copy that avoids spam filters and drives engagement.
  • Systems Thinking: Strong analytical, workflow-driven mindset focused on testing hypotheses, auditing conversion funnels, and optimizing processes based on rigorous data analysis.
  • Individual Contributor Orientation: Motivation to thrive as a high-impact senior IC, with a desire to maintain direct execution ownership rather than transitioning into people management.

Nice-to-have

  • Competitive salary and equity packages commensurate with experience.
  • Opportunity to assume total ownership of a critical revenue function at a venture-backed, Series A infrastructure company.
  • Fully remote, flexible working environment with a high degree of autonomy.
  • Comprehensive health, wellness, and standard professional benefits matching industry benchmarks.

Benefits

  • Competitive salary and equity packages commensurate with experience.
  • Fully remote, flexible working environment with a high degree of autonomy.
  • Comprehensive health, wellness, and standard professional benefits matching industry benchmarks.
MLabs logo

MLabs

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997
Nasr City, Cairo, EGY
4.2K employees (216 in marketing)

Traffic Signals

Monthly Visitors
9.2M
Traffic Source Mix
Search
23.2%
Direct
52.6%
Referral
16.8%
Social
6.8%
Paid
0.4%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
183 (4% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
5