Responsibilities

• Build and execute a targeted ABM strategy focused on ~300 in-market accounts and ~3,000 broader nurture accounts
• Partner closely with sales to define target accounts, align on outreach and messaging, drive meetings and pipeline
• Own Maxwell’s event and field marketing strategy, including: major industry conferences (booth, messaging, pre/post outreach), hosted events, and creative approaches to stand out in a crowded market
• Develop and refine messaging and positioning for our core segments (IMBs, credit unions, banks)
• Create and test nurture campaigns and outbound messaging (email, LinkedIn, etc.) for in-funnel sales opportunities
• Partner with our teams on campaign strategy, content needs and performance insights to create and test campaigns
• Build early thought leadership presence in the market (content, POVs, event tie-ins)
• Track and report on funnel performance, and help identify where the funnel is working vs. breaking
• Continuously test and iterate, focusing on what actually drives meetings and pipeline, not just activity
• Over time, help define what the next phase of marketing at Maxwell looks like as growth and investment accelerate

Requirements

• 5–8 years in B2B marketing, ideally in SaaS or a complex sales environment
• Experience running ABM programs and working closely with sales
• Experience with events or field marketing that drive pipeline
• Strong instincts for messaging, positioning, and audience engagement
• Comfort working in a scrappy environment where you’re both strategy and execution
• Ability to prioritize and focus on what matters most, not just run more campaigns
• Solid understanding of funnel metrics (MQL, SQL, pipeline), even if you’re not a RevOps expert