Director, Growth Marketing (Lifecycle + Paid)

Responsibilities

• Own the paid plan and budget across Meta (primary), Google Search, out-of-home, and all existing + new paid media channels. This is one of the largest line items on our P&L.
• Build and maintain a marketing mix model (MMM) across all paid channels, not just paid social.
• Design and run incrementality tests (geo holdouts, ghost ads, MMM-based lift) to check platform-reported numbers against reality.
• Own channel mix, CAC, LTV, payback period, and spend pacing.
• Partner with Content + Creative on creative testing: brief it, measure it, and act on what wins.
• Lead pre-launch demand generation as we open new markets.
• Own our lifecycle program across email, SMS, and direct mail: welcome and onboarding, first purchase, activation, subscription and renewal, win-back and reactivation, and gifting.
• Build behavioral segmentation and triggered journeys against our customer data model, with clear entry criteria, branching logic, and exit conditions.
• Develop churn-risk segmentation and the save messaging that goes with it.
• Build and optimize the landing pages that support lifecycle campaigns.

Requirements

• 7+ years across lifecycle, CRM, or retention marketing and paid media acquisition. We need both. This role doesn’t work as a lifecycle expert who dabbles in paid, or the reverse.
• Proven ability to manage $100K+/month in paid media spend.
• Experience designing and interpreting incrementality tests.
• Strong analytical skills with fluency in contribution margin and financial modeling.
• Direct accountability for a paid budget at meaningful scale, measured on CAC, payback period, LTV, and ROAS rather than impressions.
• Hands-on platform depth in marketing automation. We run on HubSpot; Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud experience also works.
• Hands-on in Meta Ads Manager and Google Ads. Out-of-home experience is a plus.
• SQL and comfort in a data warehouse. We run on BigQuery; Snowflake or similar experience transfers fine. You should be able to pull and define your own numbers rather than wait on an analyst.
• Experience building or commissioning a marketing mix model, or a credible approach to building one here.
• Fluent with AI tools in daily practice. You use them to write and QA SQL, generate and test copy variants at volume, build segmentation hypotheses, and compress work that used to take days. We want someone operating at the front edge of this, not someone who has heard of it.

Preferred

• Out-of-home experience is a plus.
• Subscription, DTC or e-commerce background a huge plus.

Benefits

• We provide medical, dental, and vision coverage (with 70% of your monthly premium paid by F&F), and flexible time off. All employees enjoy a free Feast & Fettle membership—$160 worth of our fully prepared menu items every week—plus paid parental leave, an annual $1,000 professional development benefit, and a monthly wellness reimbursement you can use for anything that supports your well-being, from gym memberships to therapy copays.