Director of Growth Marketing (Levoit & Cosori)

Responsibilities

• Own Levoit’s end-to-end growth strategy, driving customer acquisition across paid, owned, partnership, influencer, affiliate, and emerging channels.
• Lead growth planning, forecasting, and performance management, including CAC, ROAS, MER, contribution margin, and payback objectives.
• Allocate marketing investment based on incremental business impact and profitable growth opportunities.
• Develop and execute a robust experimentation roadmap spanning audiences, creative, offers, landing pages, and customer journeys.
• Build a culture of data-driven decision-making, accountability, and continuous optimization to accelerate growth and improve marketing efficiency.
• Lead Levoit’s performance marketing and creative strategy, ensuring acquisition efforts drive both short-term revenue growth and long-term brand equity.
• Partner with IMC, Creative, Content, Product Marketing, and agency partners to develop high-performing campaigns that drive awareness, consideration, and conversion.
• Establish scalable frameworks for audience, messaging, and creative testing across the customer journey.
• Translate consumer insights, category education opportunities, and behavioral data into compelling messaging that addresses customer needs and purchase barriers.
• Ensure performance creative effectively balances brand storytelling, product differentiation, and conversion objectives.

Requirements

• 10+ years in growth marketing, performance marketing, or digital customer acquisition.
• Experience scaling a consumer brand generating $50M+ in annual revenue.
• Significant experience in DTC e-commerce.
• Proven success managing multimillion-dollar media budgets.
• Deep expertise in Meta, Google, YouTube, and Amazon advertising.
• Strong understanding of attribution, incrementality testing, MMM, and growth analytics.
• Experience leading creative testing at scale.
• Strong business acumen and customer economics understanding.
• Exceptional leadership and communication skills.

Preferred

• Experience in consumer technology, home appliances, or health & wellness categories.

Benefits

• 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
• Generous Sick + Vacation policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA