Director of Growth Marketing

Responsibilities

• Pipeline Strategy & Investment
• Translate Hireology’s growth goals into an integrated strategy for generating pipeline across new customer acquisition and expansion.
• Own the annual and quarterly marketing-sourced pipeline target, forecast performance, identify gaps, and lead recovery plans when performance is behind plan.
• Decide which channels and programs deserve investment, and reallocate as performance dictates.
• Balance near-term demand capture with programs that build awareness and preference before buyers enter an active buying cycle.
• Own the growth marketing budget and defend investment decisions with pipeline contribution, conversion, and return.
• Ground programs in customer insight, market dynamics, performance data, and a real understanding of how frontline businesses research and buy technology.
• Account-Based Marketing
• Lead ABM programs targeting named accounts across priority verticals.
• Partner with Sales on account selection, prioritization, messaging, and coordinated outreach.

Requirements

• 8 or more years of experience in growth marketing, demand generation, or integrated marketing within B2B SaaS.
• Experience owning pipeline strategy, budget, and performance for a sales-led mid-market motion.
• Demonstrated success generating qualified opportunities and pipeline.
• Experience leading integrated programs through internal teams, agencies, and cross-functional partners.
• Proven experience building ABM programs in partnership with Sales.
• Strong track record working with Sales leadership on pipeline planning, funnel performance, and account strategy.
• Experience managing and developing marketers across multiple disciplines.
• Strong command of marketing performance, funnel metrics, and investment decisions.
• Fluency with marketing automation, CRM, attribution, and ABM or intent platforms. Experience with HubSpot, Salesforce, and 6sense is helpful.
• Experience adapting marketing strategies across multiple verticals, industries, or buyer segments.

Benefits

• Unlimited paid time off and mental health days
• Health, Dental, and Vision insurance coverage from day one
• 401(k) with company match
• Award-winning culture
• Hybrid office downtown Chicago
• External learning budget
• Amazing growth opportunities